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Lockard & Wechsler

Marketing Agency, Lockard & Wechsler, Direct Response Marketing Headlines and News.

Field Reports - June 2014   1 Jun, 2014

News and information from around the direct, digital and data-driven marketing industry for June...More>>

Field Reports   1 Apr, 2013

As Irvington, N.Y.-based Lockard & Wechsler Direct (L&W) reaches its 20th anniversary this year,...More>>

Guest Opinion: New Rules for Retail Support   1 Nov, 2012

During the past two decades, retail has moved from being the end game for DRTV marketers to the...More>>

The Impact of Sir Issac Newton on DRTV   7 May, 2010

How the classic ‘Scientific Method’ can be applied to a direct response campaign with stunning...More>>

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