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Hawthorne Direct

Marketing Agency, Hawthorne Direct, Marketing Headlines and News.


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Net Gains: The New Audience Measurement Reality in the Sharing Economy   1 Jun, 2016

Reaching the right audience on the right device at the right time has become a critical goal for...More>>

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Media Zone: A Rising Tide Lifts All Boats   1 Mar, 2016

One of the biggest challenges facing brand marketers today is how to draw in new customers, raise...More>>

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Media Zone: 5 Advantages CPG Companies Can Gain by Using DR Advertising   1 Sep, 2015

Consumer packaged goods (CPG) marketers face many challenges this year, including continued slow or...More>>

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Response Advisors Forum: Entering the ‘Omnichannel’ Era   1 Jan, 2015

For anyone who’s spent any appreciable time in the marketing world, the seemingly constant debuts...More>>

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Media Zone: How to Develop and Leverage a DRTV-Pinterest Connection   1 Nov, 2014

When the word Pinterest comes up in conversation these days, the image of direct response...More>>

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Media Zone: Leveraging Micro-Videos in the Direct Response Arena   1 Sep, 2014

Just when you thought consumers’ attention spans couldn’t possibly get any shorter, they did....More>>

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Media Zone: 30 Years of DRTV   1 Jul, 2014

Thirty years ago last month — June 1984 — the Federal Communications Commission (FCC)...More>>

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Field Reports - June 2014   1 Jun, 2014

News and information from around the direct, digital and data-driven marketing industry for June...More>>

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Media Zone: The New Kids on the Block: Using Smartphone Apps to Sell DRTV Products   1 May, 2014

For an industry that’s talked about consumers ordering dresses literally off the backs of their...More>>

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Media Zone: Remarketing Stretches Your Campaign Dollars   1 Mar, 2014

In the offline advertising world, “frequency” — or, the concept that a consumer must see an...More>>




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