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Agencies

Marketing Agency news and information.


Article
Legal Review: Will In-App Messaging Lead to the Next Novel Theory of Telemarketing Liability?   1 Jul, 2017

With the availability of potentially high statutory damages, the federal Telephone Consumer...More>>

Article
Retail Outlet: Do Retail Store Closures Create an Opening for Direct Marketers?   1 Jul, 2017

The numbers are staggering. According to estimates reported in The Dallas Morning News, Radio Shack...More>>

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Creative Leverage   1 Jul, 2017

The 60-second TV spot kicks off with New Orleans Saints’ quarterback Drew Brees throwing the...More>>

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En Español — A Marketer’s Imperative: Connecting With U.S. Hispanics Online   1 Jun, 2017

More than ever, consumers are turning to product reviews and recommendations from their social...More>>

Article
Retail Outlet: Think Retail   1 Jun, 2017

Back in the heyday of direct response TV, retail was optional, providing an additional avenue for...More>>

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Web Exclusive Column: TV Trends — Threats and Opportunities Abound   1 Jun, 2017

Several recent reports highlight current evolving trends in television — as well as forecasts for...More>>

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Legal Review: Huffing and Puffing Can Blow Your House Down   1 May, 2017

“That claim doesn’t mean anything. It’s just puffery.” It’s a common saying in marketing...More>>

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Committee Corner: Why the DRMA Is More Important Than Ever   1 May, 2017

During our Membership Committee meetings, we frequently discuss the benefits of DRMA membership and...More>>

Article
En Español: Where to Find Growth in 2017 and Beyond?   1 Apr, 2017

U.S. Hispanics continue to stay on most marketers’ radar screens as a large, influential consumer...More>>

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Legal Review: ‘Advertising Injury’ Coverage Can Leave You on the Hook   1 Mar, 2017

Many businesses acquire commercial liability insurance coverage to protect against “advertising...More>>




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