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Agencies

Marketing Agency news and information.


Article
Legal Review: The FTC Goes ‘Native’   1 Jan, 2016

Just before Christmas, the Federal Trade Commission (FTC) released the long-awaited “Enforcement...More>>

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Media Zone: Attribution Models Help Marketers Find the ‘King’   1 Jan, 2016

In direct response television — where response is still king — TV attribution has become a...More>>

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Guest Opinion: Plant, Water, and Harvest: The Keys to Valid Attribution   1 Dec, 2015

The idea of highly accurate attribution is all the rage. And it should be. Data science today makes...More>>

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Guest Opinion: DRTV’s Unusual Power for Building Online Business   1 Sep, 2015

Mythology is fickle — especially when it comes to online advertising and the idea that online ads...More>>

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Legal Review: EMV ‘Winter’ Coming for Direct Response Marketers   1 Sep, 2015

“Winter is coming” is the portentous catch phrase of the popular HBO series Game of Thrones....More>>

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Media Zone: 5 Advantages CPG Companies Can Gain by Using DR Advertising   1 Sep, 2015

Consumer packaged goods (CPG) marketers face many challenges this year, including continued slow or...More>>

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En Español: Hispanic DR Production: Real World Data on What Works    1 Aug, 2015

No doubt, the U.S. Hispanic market is challenging to penetrate, but it certainly offers enough...More>>

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Response Advisors Forum: Entering the ‘Omnichannel’ Era   1 Jan, 2015

For anyone who’s spent any appreciable time in the marketing world, the seemingly constant debuts...More>>

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Media Zone: Is Your Campaign Optimized for Today’s Second Screen Reality?   1 Dec, 2014

According to Nielsen, 84 percent of consumers are using gadgets such as smartphones or tablets...More>>

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Legal Review: FTC’s Bold Face Announcement Takes on Ads’ Fine Print   1 Nov, 2014

Fine-print disclosures are everywhere. From pharmaceutical ads in publications like The New Yorker...More>>




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