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Marketing Agency news and information.

Performance Marketers Get Super Bowl Playing Time    8 Feb, 2017

CARLSBAD, Calif. – The advertising sales numbers for Super Bowl LI are in: $432.4 million came...More>>

Legal Review: Even More Proof the TCPA Is on the FCC’s Radar   1 Jan, 2017

November was a busy month at the Federal Communications Commission (FCC). On Nov. 18, the FCC...More>>

Field Reports — January 2017   1 Jan, 2017

Field Reports — January 2017More>>

Legal Review: Are Your Claims as Smart as You Think They Are?   1 Nov, 2016

For years, the Federal Trade Commission (FTC) has attempted to rein in what it sees as...More>>

En Español: The ‘Politico’ Impact of Latinos   1 Nov, 2016

By the time this article is published, the U.S. presidential election should be complete. From a...More>>

Media Zone: Upwardly Mobile: Smartphones Poised to Become the Preferred Screen   1 Oct, 2016

As mobile’s penetration and omnipresence plays an ever-more-important role in consumers’ lives,...More>>

Legal Review: Is Your Site Just Linking for Trouble?   1 Sep, 2016

Website disclosures are one of the most important, nuanced, and frequently misunderstood areas of a...More>>

En Español: 5 Essentials to Winning the U.S. Hispanic Consumer   1 Sep, 2016

Accounting for nearly 22 percent of the U.S. population younger than age 50, the U.S. Hispanic...More>>

Support Services: Golden Triad: Phone, Web, and TV Driving Revenue Together   1 Sep, 2016

Here’s a wake-up call: in spite of other high-tech communication forms now available, customers...More>>

Media Zone: Shifting to Digital and Losing Your Reach   1 Sep, 2016

Metrics are a powerful marketing tool. Yet metrics only reflect a portion of what’s critical to...More>>

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