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Marketing Agency news and information.

Guest Opinion: Pay-Per-Call Campaigns — A Boon to Expanding Mobile Sales   1 Apr, 2016

With the exponential growth of mobile media, phone sales and inquiries are stronger than...More>>

En Español: 4 Reasons for Health & Beauty Campaigns to Include a U.S. Hispanic Strategy   1 Apr, 2016

Based on their rate of population growth within key age groups, their massive spending power, and...More>>

Media Zone: Marketing Mix Modeling: The Future Is Now   1 Apr, 2016

Marketing mix modeling is the practice of using statistical analysis to determine the effectiveness...More>>

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Direct Response Hall of Fame: Worthy Winners   1 Apr, 2016

True to form, the Response Advisory Board, previous Hall of Fame inductees, and Response’s...More>>

Legal Review: Check Yourself Before You Wreck Yourself   1 Mar, 2016

Like us, you may have been surprised a few years ago when researchers declared that an apple a day...More>>

Production House: Make 120 Seconds Count   1 Mar, 2016

Longer TV spots — 60 and 120 seconds — are a staple of response-measured TV for a reason: they...More>>

Media Zone: A Rising Tide Lifts All Boats   1 Mar, 2016

One of the biggest challenges facing brand marketers today is how to draw in new customers, raise...More>>

Field Reports - March 2016   1 Mar, 2016

Meet the DR Hall of Famers and more in this month's news section.More>>

Legal Review: The FTC Goes ‘Native’   1 Jan, 2016

Just before Christmas, the Federal Trade Commission (FTC) released the long-awaited “Enforcement...More>>

Media Zone: Attribution Models Help Marketers Find the ‘King’   1 Jan, 2016

In direct response television — where response is still king — TV attribution has become a...More>>

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