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Web Exclusive Column: Now More Than Ever — The Case for Selling Direct-to-Consumer    9 Oct, 2017

Using the direct-to-consumer sales channel is arguably more important than ever, given the...More>>

Legal Review: A Long, Hot Summer for Telemarketing Law   1 Sep, 2017

Summer was busy for those following the litigation, enforcement, and regulatory landscape shaping...More>>

Committee Corner: Programmatic, Problematic?   1 Sep, 2017

In today’s evolving media environment — wrought with seemingly daily progression in...More>>

En Español: How Can You Extract the Highest ROI From Spanish-Language TV Ads?   1 Sep, 2017

Driven by population and spending growth, as well as the ability to influence mass-market trends,...More>>

Media Zone: Why DRTV May Stand Taller in the New Media Landscape   1 Sep, 2017

With the TV network upfronts out of the way and media agencies everywhere pretty much done with...More>>

Field Reports — September 2017   1 Sep, 2017

Industry news and notes.More>>

Legal Review: Will In-App Messaging Lead to the Next Novel Theory of Telemarketing Liability?   1 Jul, 2017

With the availability of potentially high statutory damages, the federal Telephone Consumer...More>>

Retail Outlet: Do Retail Store Closures Create an Opening for Direct Marketers?   1 Jul, 2017

The numbers are staggering. According to estimates reported in The Dallas Morning News, Radio Shack...More>>

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Creative Leverage   1 Jul, 2017

The 60-second TV spot kicks off with New Orleans Saints’ quarterback Drew Brees throwing the...More>>

En Español — A Marketer’s Imperative: Connecting With U.S. Hispanics Online   1 Jun, 2017

More than ever, consumers are turning to product reviews and recommendations from their social...More>>

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