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Marketing Agency news and information.

Web Exclusive Column: TV Trends — Threats and Opportunities Abound   1 Jun, 2017

Several recent reports highlight current evolving trends in television — as well as forecasts for...More>>

Legal Review: Huffing and Puffing Can Blow Your House Down   1 May, 2017

“That claim doesn’t mean anything. It’s just puffery.” It’s a common saying in marketing...More>>

Committee Corner: Why the DRMA Is More Important Than Ever   1 May, 2017

During our Membership Committee meetings, we frequently discuss the benefits of DRMA membership and...More>>

En Español: Where to Find Growth in 2017 and Beyond?   1 Apr, 2017

U.S. Hispanics continue to stay on most marketers’ radar screens as a large, influential consumer...More>>

Legal Review: ‘Advertising Injury’ Coverage Can Leave You on the Hook   1 Mar, 2017

Many businesses acquire commercial liability insurance coverage to protect against “advertising...More>>

Committee Corner: TV Everywhere … for Everyone   1 Mar, 2017

Everyone is familiar with this oft-used colloquialism: “You can’t teach an old dog new...More>>

Seven for ’17: DR Hall of Fame Inductees Announced   1 Mar, 2017

SANTA ANA, Calif. – Response Magazine and its Advisory Board are proud to announce the inductees...More>>

Performance Marketers Get Super Bowl Playing Time    8 Feb, 2017

CARLSBAD, Calif. – The advertising sales numbers for Super Bowl LI are in: $432.4 million came...More>>

Legal Review: Even More Proof the TCPA Is on the FCC’s Radar   1 Jan, 2017

November was a busy month at the Federal Communications Commission (FCC). On Nov. 18, the FCC...More>>

Field Reports — January 2017   1 Jan, 2017

Field Reports — January 2017More>>

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