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Article
Guest Opinion: The Real ROI of DRMA Membership … Told by a Very Real DRMA Member   1 Aug, 2016

Have you ever met someone who joined a gym and then expected magically to get muscles even though...More>>

Article
Legal Review: Defending Your Trade Secrets Just Got Easier … and Trickier   1 Jul, 2016

In performance-based marketing, few things are more important — or more difficult — than...More>>

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En Español: U.S. Hispanic Media Drives Total Digital Sales   1 Jul, 2016

The size, influence, and spending power of the Latino population in the United States offers an...More>>

Article
Net Gains: The New Audience Measurement Reality in the Sharing Economy   1 Jun, 2016

Reaching the right audience on the right device at the right time has become a critical goal for...More>>

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Guest Opinion: Pay-Per-Call Campaigns — A Boon to Expanding Mobile Sales   1 Apr, 2016

With the exponential growth of mobile media, phone sales and inquiries are stronger than...More>>

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En Español: 4 Reasons for Health & Beauty Campaigns to Include a U.S. Hispanic Strategy   1 Apr, 2016

Based on their rate of population growth within key age groups, their massive spending power, and...More>>

Article
Media Zone: Marketing Mix Modeling: The Future Is Now   1 Apr, 2016

Marketing mix modeling is the practice of using statistical analysis to determine the effectiveness...More>>

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Direct Response Hall of Fame: Worthy Winners   1 Apr, 2016

True to form, the Response Advisory Board, previous Hall of Fame inductees, and Response’s...More>>

Article
Legal Review: Check Yourself Before You Wreck Yourself   1 Mar, 2016

Like us, you may have been surprised a few years ago when researchers declared that an apple a day...More>>

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Production House: Make 120 Seconds Count   1 Mar, 2016

Longer TV spots — 60 and 120 seconds — are a staple of response-measured TV for a reason: they...More>>




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