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Web Exclusives

Response Web Exclusives find magazine-authored Web exclusive feature stories, as well as case studies, columns and white papers submitted by members of the Direct Response Marketing Alliance (DRMA).

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Response’s 20th Annual State of the Industry Report   1 Sep, 2015

“It’s a vibrant time to be in this business,” says Doug Garnett, founder and CEO of Portland,...More>>

Data Drivers: Customer Lifetime Value: A Roadmap to Reality   1 Jun, 2015

We used to hear about customer lifetime value (CLTV) constantly before “big data” became the...More>>

Web Exclusive: The Fact That We Can Doesn’t Mean We Should   1 Jun, 2015

I love the creative ingenuity and intellectual curiosity behind the idea of connecting online...More>>

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Response Advisors Forum: Entering the ‘Omnichannel’ Era   1 Jan, 2015

For anyone who’s spent any appreciable time in the marketing world, the seemingly constant debuts...More>>

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Response Magazine’s 19th Annual State of the Industry Report   1 Sep, 2014

We are knocking on the door of the 2014 holiday shopping season and now — more than ever —...More>>

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Response Advisors Forum: An Old Foe Becomes a Best Friend   1 Apr, 2014

With retail distribution becoming a necessary goal for traditional direct response marketers —...More>>

Web Exclusive: Getting in — And Staying in   1 Mar, 2014

In order to win the war at the shelf, it is critical to know exactly what your competition is doing...More>>

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Response Advisors Forum: Let’s Get Digital   1 Jan, 2014

With digital and online marketing opportunities continuing to draw interest from marketers big and...More>>

WEB EXCLUSIVE: Climate Controlled Storage – A Cool Trend   1 Sep, 2013

We are seeing a recent trend toward more marketers searching for climate-controlled storage space....More>>

Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers   1 Sep, 2013

As 2013 heads into the final stretch, the direct response marketing is relying on its knack for...More>>

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