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Retail Outlet

Expert opinions on how to take your DRTV products to retail. What to look out for and how to negotiate the right shelf space for your products.

Retail Outlet: Do Retail Store Closures Create an Opening for Direct Marketers?   1 Jul, 2017

The numbers are staggering. According to estimates reported in The Dallas Morning News, Radio Shack...More>>

Retail Outlet: Think Retail   1 Jun, 2017

Back in the heyday of direct response TV, retail was optional, providing an additional avenue for...More>>

Retail Outlet: Brick-and-Mortar Embraces E-Commerce   1 Aug, 2016

Traditional brick-and-mortar retailers have realized that in order to compete in today’s selling...More>>

Web Exclusive: Getting in — And Staying in   1 Mar, 2014

In order to win the war at the shelf, it is critical to know exactly what your competition is doing...More>>

Retail Outlet: Prospecting for Retailers — Looking for Golden Opportunities   1 Mar, 2014

Back in the days of the California Gold Rush (1848–1855), prospectors came from all over the...More>>

Retail Outlet: Asking the Right Questions: Ignoring Good Advice   1 Dec, 2013

How many times have you thought, “I wish I could ask an expert for advice,” on a specific...More>>

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A Seasonal Sensation   1 Dec, 2013

When pondering the hectic holiday shopping season, one of the first things that comes to mind is a...More>>

Retail Outlet: Adding DR to Your Branding Campaign Increases Sales At Retail   1 Oct, 2013

Whether you’re marketing toothpaste, home improvements or travel discounts, buying national TV...More>>

Retail Outlet: Preparing for the 30 Minutes That Could Change Your Company   1 Sep, 2013

One of the biggest challenges facing entrepreneurs looking to sell their products at retail is...More>>

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What’s In Store?   1 Sep, 2013

A major shift happened in direct marketing about a decade ago. As pharmaceutical companies pushed...More>>

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