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Production House
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Creative Leverage   1 Jul, 2017

The 60-second TV spot kicks off with New Orleans Saints’ quarterback Drew Brees throwing the...More>>

Production House: 8 Categories Where Brands Need DRTV   1 Jun, 2016

Surfing channels, I’m discouraged these days to find the same infomercial categories and stale...More>>

Production House: Make 120 Seconds Count   1 Mar, 2016

Longer TV spots — 60 and 120 seconds — are a staple of response-measured TV for a reason: they...More>>

Production House: Is the Pendulum Swinging Back to DRTV?   1 Feb, 2016

In a recent four-month, post-graduate forum in the marketing department at the University of Utah,...More>>

Production House: The Secret Formula Shared by Digital Marketing and DRTV   1 Oct, 2015

As an agency owner, I’ve observed that technology is changing the channels in which we market....More>>

Production House: The Top 10 Factors to Selling Fitness: Part II   1 Apr, 2014

As she looked in the mirror, she tried to layer winter clothing over her body to cover the fat that...More>>

Production House: The Top 10 Factors to Selling Fitness: Part I   1 Jan, 2014

She was six-feet tall with long blonde hair and a flawless face. Her thin frame was perfect for the...More>>

In Production: Still Looking for Great Solutions   1 Mar, 2013

As the economy has steadily improved in recent months, one thing hasn’t changed — consumer...More>>

In Production: Engage Them … Then Offer The Deal They Can’t Refuse   1 Feb, 2013

Ever since we began producing infomercial programming — well over two decades ago — we have...More>>

Making the Right Revisions to a Show That Is ‘Close’   7 May, 2010

If you have a “close” show, well, now the real work begins — revisions! What do you do? How...More>>

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