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Net Gains

Content as featured in the Net Gains section of Response Magazine.

Net Gains: The New Audience Measurement Reality in the Sharing Economy   1 Jun, 2016

Reaching the right audience on the right device at the right time has become a critical goal for...More>>

Net Gains: Data Is the New Water … Direct Marketers Are the New Hot Commodity   1 Apr, 2016

Direct marketers grew up on data — it has always been about the numbers, even when it was not...More>>

Net Gains: The Best Kept Secret in Acquisition Marketing   1 Jan, 2016

Choosing the most efficient tactics for new customer acquisition is both critical and a constant...More>>

Net Gains: Self-Assumption of Significance   1 Oct, 2015

Some years ago, when collectors’ plates were a hot item, plates replicating art by Norman...More>>

Net Gains: Finding Digital Success With Campaign Optimization   1 Aug, 2015

Converting leads to sales is the heart of DR: the higher the conversion, the healthier your...More>>

Net Gains: Why Mathematicians Can’t Sell   1 Apr, 2015

You see these e-mail subject lines every day. And, typically, they motivate you to click. Right on:...More>>

Net Gains: Connecting the Dots From Screen to Screen   1 Jun, 2013

As today’s multi-channel marketer is well aware, modern consumers often require several touch...More>>

Net Gains: How Many Screens Does It Take to Make the Sale?   1 May, 2013

We know consumers are multi-tasking. They’re sitting in front of their television sets with...More>>

Net Gains: Is Your DRTV Search Program 'Momified'?   1 Oct, 2012

It’s a well-accepted fact that women overwhelmingly make decisions about purchasing products for...More>>

Net Gains: When TV Makes Search Smarter, Better and More Cost-Effective   1 Sep, 2012

When TV Makes Search Smarter, Better and More Cost-EffectiveMore>>

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