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Net Gains

Content as featured in the Net Gains section of Response Magazine.

Net Gains: Self-Assumption of Significance   1 Oct, 2015

Some years ago, when collectors’ plates were a hot item, plates replicating art by Norman...More>>

Net Gains: Finding Digital Success With Campaign Optimization   1 Aug, 2015

Converting leads to sales is the heart of DR: the higher the conversion, the healthier your...More>>

Net Gains: Why Mathematicians Can’t Sell   1 Apr, 2015

You see these e-mail subject lines every day. And, typically, they motivate you to click. Right on:...More>>

Net Gains: Connecting the Dots From Screen to Screen   1 Jun, 2013

As today’s multi-channel marketer is well aware, modern consumers often require several touch...More>>

Net Gains: How Many Screens Does It Take to Make the Sale?   1 May, 2013

We know consumers are multi-tasking. They’re sitting in front of their television sets with...More>>

Net Gains: Is Your DRTV Search Program 'Momified'?   1 Oct, 2012

It’s a well-accepted fact that women overwhelmingly make decisions about purchasing products for...More>>

Net Gains: When TV Makes Search Smarter, Better and More Cost-Effective   1 Sep, 2012

When TV Makes Search Smarter, Better and More Cost-EffectiveMore>>

Net Gains: Digital Age Stimulus/Response: Are You There When They Respond?   1 Aug, 2012

It used to be that consumers responded to short-form spots and infomercials by phoning or mailing...More>>

Net Gains: Why Every DRTV Marketer Must Have a Great Paid Search Program   1 Jun, 2012

If you run DRTV without a supportive paid search program, it is extremely likely that you’re...More>>

Net Gains: Is Your Online Shopping Cart Killing a Great DRTV Program?   1 Feb, 2012

I saw a very compelling DRTV commercial last week. I went online to order it. I was so confused by...More>>

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