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Media Zone

Media experts cover all the bases of your campaign's media planning and buying.

Media Zone: Marketing Mix Modeling: The Future Is Now   1 Apr, 2016

Marketing mix modeling is the practice of using statistical analysis to determine the effectiveness...More>>

Media Zone: A Rising Tide Lifts All Boats   1 Mar, 2016

One of the biggest challenges facing brand marketers today is how to draw in new customers, raise...More>>

Media Zone: Attribution Models Help Marketers Find the ‘King’   1 Jan, 2016

In direct response television — where response is still king — TV attribution has become a...More>>

Media Zone: Health-Oriented Wearables Proliferate in CE Market   1 Dec, 2015

On a recent flight, I chatted with a flight attendant who was wearing a Fitbit activity monitor on...More>>

Media Zone: The Power of Love With Media Partners   1 Oct, 2015

While there may be a million different ways in business to help clients get the most from their...More>>

Media Zone: 5 Advantages CPG Companies Can Gain by Using DR Advertising   1 Sep, 2015

Consumer packaged goods (CPG) marketers face many challenges this year, including continued slow or...More>>

Media Zone: The Art of Targeting the ‘Boomer Consumer’   1 Jun, 2015

Born between 1946 and 1964, Baby Boomers are an interesting breed. While this age group is quickly...More>>

Media Zone: Online Companies Prove Value of Offline Media   1 Apr, 2015

Everywhere you look, you see signs of what has been termed “revolutionary change,” a...More>>

Media Zone — DRTV: The Original Analytics Machine   1 Jan, 2015

In today’s advertising environment, you’d be hard pressed to find an agency that’s not using...More>>

Media Zone: Is Your Campaign Optimized for Today’s Second Screen Reality?   1 Dec, 2014

According to Nielsen, 84 percent of consumers are using gadgets such as smartphones or tablets...More>>

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