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Media Zone

Media experts cover all the bases of your campaign's media planning and buying.

Media Zone: Chasing Trends Doesn’t Yield Effective Reach   1 Dec, 2016

This year has been a wild ride — like some newfangled amusement park ride — the best ups and...More>>

Media Zone: Upwardly Mobile: Smartphones Poised to Become the Preferred Screen   1 Oct, 2016

As mobile’s penetration and omnipresence plays an ever-more-important role in consumers’ lives,...More>>

Media Zone: Shifting to Digital and Losing Your Reach   1 Sep, 2016

Metrics are a powerful marketing tool. Yet metrics only reflect a portion of what’s critical to...More>>

Media Zone: Addressable TV Could Serve Pricier Ads to Fewer People   1 Jun, 2016

The more time I spend looking at the options available for our agency to buy media — especially...More>>

Media Zone: Marketing Mix Modeling: The Future Is Now   1 Apr, 2016

Marketing mix modeling is the practice of using statistical analysis to determine the effectiveness...More>>

Media Zone: A Rising Tide Lifts All Boats   1 Mar, 2016

One of the biggest challenges facing brand marketers today is how to draw in new customers, raise...More>>

Media Zone: Attribution Models Help Marketers Find the ‘King’   1 Jan, 2016

In direct response television — where response is still king — TV attribution has become a...More>>

Media Zone: Health-Oriented Wearables Proliferate in CE Market   1 Dec, 2015

On a recent flight, I chatted with a flight attendant who was wearing a Fitbit activity monitor on...More>>

Media Zone: The Power of Love With Media Partners   1 Oct, 2015

While there may be a million different ways in business to help clients get the most from their...More>>

Media Zone: 5 Advantages CPG Companies Can Gain by Using DR Advertising   1 Sep, 2015

Consumer packaged goods (CPG) marketers face many challenges this year, including continued slow or...More>>

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