Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Media Zone

Media experts cover all the bases of your campaign's media planning and buying.

Web Exclusive Column: Despite Audience Slippage, TV Still Offers Scale   1 Aug, 2017

For advertisers, the important takeaway from a July Bloomberg Businessweek article (“The Remaking...More>>

Media Zone: So Many TV Choices, So Little Time   1 Jul, 2017

What’s your favorite television show? The answer may not be so straightforward, unless you’re...More>>

Web Exclusive Column: TV Trends — Threats and Opportunities Abound   1 Jun, 2017

Several recent reports highlight current evolving trends in television — as well as forecasts for...More>>

Media Zone: OTT Must Prove Reliability to Draw Advertisers   1 May, 2017

Watching TV is easy! I’ve got a huge screen in my den and another in the master bedroom, plus a...More>>

Media Zone: Chasing Trends Doesn’t Yield Effective Reach   1 Dec, 2016

This year has been a wild ride — like some newfangled amusement park ride — the best ups and...More>>

Media Zone: Upwardly Mobile: Smartphones Poised to Become the Preferred Screen   1 Oct, 2016

As mobile’s penetration and omnipresence plays an ever-more-important role in consumers’ lives,...More>>

Media Zone: Shifting to Digital and Losing Your Reach   1 Sep, 2016

Metrics are a powerful marketing tool. Yet metrics only reflect a portion of what’s critical to...More>>

Media Zone: Addressable TV Could Serve Pricier Ads to Fewer People   1 Jun, 2016

The more time I spend looking at the options available for our agency to buy media — especially...More>>

Media Zone: Marketing Mix Modeling: The Future Is Now   1 Apr, 2016

Marketing mix modeling is the practice of using statistical analysis to determine the effectiveness...More>>

Media Zone: A Rising Tide Lifts All Boats   1 Mar, 2016

One of the biggest challenges facing brand marketers today is how to draw in new customers, raise...More>>

©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals