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Media Zone

Media experts cover all the bases of your campaign's media planning and buying.

Media Zone: 5 Advantages CPG Companies Can Gain by Using DR Advertising   1 Sep, 2015

Consumer packaged goods (CPG) marketers face many challenges this year, including continued slow or...More>>

Media Zone: The Art of Targeting the ‘Boomer Consumer’   1 Jun, 2015

Born between 1946 and 1964, Baby Boomers are an interesting breed. While this age group is quickly...More>>

Media Zone: Online Companies Prove Value of Offline Media   1 Apr, 2015

Everywhere you look, you see signs of what has been termed “revolutionary change,” a...More>>

Media Zone — DRTV: The Original Analytics Machine   1 Jan, 2015

In today’s advertising environment, you’d be hard pressed to find an agency that’s not using...More>>

Media Zone: Is Your Campaign Optimized for Today’s Second Screen Reality?   1 Dec, 2014

According to Nielsen, 84 percent of consumers are using gadgets such as smartphones or tablets...More>>

Media Zone: How to Develop and Leverage a DRTV-Pinterest Connection   1 Nov, 2014

When the word Pinterest comes up in conversation these days, the image of direct response...More>>

Media Zone: Developing Metrics Is a Deliberate Process   1 Oct, 2014

I was reminded recently that what I take for granted to be common knowledge is really not so common...More>>

Media Zone: Leveraging Micro-Videos in the Direct Response Arena   1 Sep, 2014

Just when you thought consumers’ attention spans couldn’t possibly get any shorter, they did....More>>

Media Zone: 30 Years of DRTV   1 Jul, 2014

Thirty years ago last month — June 1984 — the Federal Communications Commission (FCC)...More>>

Media Zone: DRTV Drives Online Growth   1 Jun, 2014

Online marketers are discovering that Web-based media saturation alone cannot be relied upon to...More>>

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