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Media Zone

Media experts cover all the bases of your campaign's media planning and buying.


Article
Web Exclusive Column: Despite Audience Slippage, TV Still Offers Scale   1 Aug, 2017

For advertisers, the important takeaway from a July Bloomberg Businessweek article (“The Remaking...More>>

Article
Media Zone: So Many TV Choices, So Little Time   1 Jul, 2017

What’s your favorite television show? The answer may not be so straightforward, unless you’re...More>>

Article
Web Exclusive Column: TV Trends — Threats and Opportunities Abound   1 Jun, 2017

Several recent reports highlight current evolving trends in television — as well as forecasts for...More>>

Article
Media Zone: OTT Must Prove Reliability to Draw Advertisers   1 May, 2017

Watching TV is easy! I’ve got a huge screen in my den and another in the master bedroom, plus a...More>>

Article
Media Zone: Chasing Trends Doesn’t Yield Effective Reach   1 Dec, 2016

This year has been a wild ride — like some newfangled amusement park ride — the best ups and...More>>

Article
Media Zone: Upwardly Mobile: Smartphones Poised to Become the Preferred Screen   1 Oct, 2016

As mobile’s penetration and omnipresence plays an ever-more-important role in consumers’ lives,...More>>

Article
Media Zone: Shifting to Digital and Losing Your Reach   1 Sep, 2016

Metrics are a powerful marketing tool. Yet metrics only reflect a portion of what’s critical to...More>>

Article
Media Zone: Addressable TV Could Serve Pricier Ads to Fewer People   1 Jun, 2016

The more time I spend looking at the options available for our agency to buy media — especially...More>>

Article
Media Zone: Marketing Mix Modeling: The Future Is Now   1 Apr, 2016

Marketing mix modeling is the practice of using statistical analysis to determine the effectiveness...More>>

Article
Media Zone: A Rising Tide Lifts All Boats   1 Mar, 2016

One of the biggest challenges facing brand marketers today is how to draw in new customers, raise...More>>




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