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Making It Count   1 Oct, 2015

With every round of Response’s Media Buying & Planning guide, a semi-annual perspective on DRTV...More>>

Cable Network Directory 2015   1 May, 2015


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Connecting With All Screens   1 May, 2015

Well into the second quarter of 2015, the discussion around direct response media billings has yet...More>>

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A Brighter Outlook   1 Oct, 2014

Through several years and many rounds of Response’s semi-annual Media Buying & Planning Guide,...More>>

Media Buying & Planning Guide: Cable Network Directory   1 May, 2014

Cable Network Directory 2014More>>

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Channel Challenges   1 May, 2014

Leading experts in the direct response industry gathered last month at the annual Response Expo in...More>>

Art & Science   1 Oct, 2013

Heading into 2013, signs of a rebounding economy and the bullish media landscape pointed to...More>>

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Media Buying & Planning Guide: Winning Campaigns   1 Oct, 2012

It’s a game of strategy and precision planning, calculated decisions and smart investments. As...More>>

Media Buying & Planning Guide: Sales on the Upswing   1 May, 2012

As 2011 came to a close, DRTV sales showed continuing signs of rebounding, and network executives...More>>

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Media Buying & Planning Guide: What? Me, Worry?   1 Oct, 2011

Direct response media buyers could have bemoaned cable television’s record upfront season....More>>

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