Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Legal Review

Industry legal experts tackle regulatory and court rulings and what they mean to your business.

Legal Review: Keeping Your ‘Secret Sauce’ a Secret When Your CMO Joins the Competition   1 Nov, 2015

What can possibly be secret about your performance-based advertising? It is quintessentially...More>>

Legal Review: Testimonials and Endorsements Face Increasing Regulatory Heat   1 Oct, 2015

Testimonials and endorsements have long been a staple in the creative arsenal of performance-based...More>>

Legal Review: EMV ‘Winter’ Coming for Direct Response Marketers   1 Sep, 2015

“Winter is coming” is the portentous catch phrase of the popular HBO series Game of Thrones....More>>

Legal Review: FTC Heightens Restrictions in Endorsement Guide FAQ Update   1 Jul, 2015

In late May, the Federal Trade Commission (FTC) issued updated FAQs on its Testimonial and...More>>

Legal Review: FTC’s LeadClick Case Has Lessons for Everyone   1 Jul, 2015

Marketers know that affiliate marketing can be an efficient and profitable method of generating...More>>

FTC, Federal District Court Give iWorks the Works   1 May, 2015

In April, a United States District Court in Nevada granted partial summary judgment for the Federal...More>>

Legal Review: Current FTC Hot Buttons and Trends   1 Apr, 2015

As we enter the second quarter of 2015, it’s a good time to reflect upon some significant trends...More>>

Legal Review: It Takes 2 … Not!   1 Mar, 2015

On their 1970s variety show, Sonny & Cher famously covered the 1960s hit song “It Takes Two.”...More>>

Legal Review — FTC Dusts off ROSCA, Whacks a Few Marketers   1 Jan, 2015

Four years ago, the direct response industry stood on edge as Senator Jay Rockefeller (D-WV)...More>>

Legal Review: The Year in Review: FTC Enforcement Trends   1 Dec, 2014

While many consumers kicked off 2014 with a renewed resolve to get into shape, lose weight or...More>>

©2015 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals