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Legal Review

Industry legal experts tackle regulatory and court rulings and what they mean to your business.

Legal Review: Check Yourself Before You Wreck Yourself   1 Mar, 2016

Like us, you may have been surprised a few years ago when researchers declared that an apple a day...More>>

Legal Review: The FTC Goes ‘Native’   1 Jan, 2016

Just before Christmas, the Federal Trade Commission (FTC) released the long-awaited “Enforcement...More>>

Legal Review: Keeping Your ‘Secret Sauce’ a Secret When Your CMO Joins the Competition   1 Nov, 2015

What can possibly be secret about your performance-based advertising? It is quintessentially...More>>

Legal Review: Testimonials and Endorsements Face Increasing Regulatory Heat   1 Oct, 2015

Testimonials and endorsements have long been a staple in the creative arsenal of performance-based...More>>

Legal Review: EMV ‘Winter’ Coming for Direct Response Marketers   1 Sep, 2015

“Winter is coming” is the portentous catch phrase of the popular HBO series Game of Thrones....More>>

Legal Review: FTC Heightens Restrictions in Endorsement Guide FAQ Update   1 Jul, 2015

In late May, the Federal Trade Commission (FTC) issued updated FAQs on its Testimonial and...More>>

Legal Review: FTC’s LeadClick Case Has Lessons for Everyone   1 Jul, 2015

Marketers know that affiliate marketing can be an efficient and profitable method of generating...More>>

FTC, Federal District Court Give iWorks the Works   1 May, 2015

In April, a United States District Court in Nevada granted partial summary judgment for the Federal...More>>

Legal Review: Current FTC Hot Buttons and Trends   1 Apr, 2015

As we enter the second quarter of 2015, it’s a good time to reflect upon some significant trends...More>>

Legal Review: It Takes 2 … Not!   1 Mar, 2015

On their 1970s variety show, Sonny & Cher famously covered the 1960s hit song “It Takes Two.”...More>>

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