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Legal Review

Industry legal experts tackle regulatory and court rulings and what they mean to your business.


Article
Legal Review: Are Your Claims as Smart as You Think They Are?   1 Nov, 2016

For years, the Federal Trade Commission (FTC) has attempted to rein in what it sees as...More>>

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Legal Review: Is Your Site Just Linking for Trouble?   1 Sep, 2016

Website disclosures are one of the most important, nuanced, and frequently misunderstood areas of a...More>>

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Legal Review: Defending Your Trade Secrets Just Got Easier … and Trickier   1 Jul, 2016

In performance-based marketing, few things are more important — or more difficult — than...More>>

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Legal Review: FTC Continues to Target Social Influencer/Native Advertising Campaigns   1 Jun, 2016

Last month, the Federal Trade Commission (FTC) announced an action against Lord & Taylor, stemming...More>>

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Legal Review: Don’t Let Massive New Container Requirement Sink Your Shipping   1 May, 2016

In 2014, in response to safety concerns, the International Maritime Organization (IMO) amended the...More>>

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Legal Review: Check Yourself Before You Wreck Yourself   1 Mar, 2016

Like us, you may have been surprised a few years ago when researchers declared that an apple a day...More>>

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Legal Review: The FTC Goes ‘Native’   1 Jan, 2016

Just before Christmas, the Federal Trade Commission (FTC) released the long-awaited “Enforcement...More>>

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Legal Review: Keeping Your ‘Secret Sauce’ a Secret When Your CMO Joins the Competition   1 Nov, 2015

What can possibly be secret about your performance-based advertising? It is quintessentially...More>>

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Legal Review: Testimonials and Endorsements Face Increasing Regulatory Heat   1 Oct, 2015

Testimonials and endorsements have long been a staple in the creative arsenal of performance-based...More>>

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Legal Review: EMV ‘Winter’ Coming for Direct Response Marketers   1 Sep, 2015

“Winter is coming” is the portentous catch phrase of the popular HBO series Game of Thrones....More>>




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