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Guest Opinion

DR industry leaders share key opinions on hot topics.

Guest Opinion: How Text Reinvents the Direct Marketing Sales Funnel   1 Aug, 2017

The classic direct marketing sales funnel consists of several stages that a consumer goes through...More>>

Guest Opinion: Let’s Carefully Consider What We Put in Homes   1 Mar, 2017

If someone asked you where you feel safest, what would you say? In your car? On an airplane? In...More>>

Guest Opinion: Amazon: Finding Reality Amid the Myth   1 Dec, 2016

During the past five years, Amazon’s mythological power has swelled. It makes sense — lately...More>>

Guest Opinion: Clarity Begets Acknowledgement Begets a Customer Relationship   1 Oct, 2016

Ever hear of “The Clarity Commandment”? Whether you have or haven’t, you recognized the...More>>

Guest Opinion: Vigilance Is Key to Reforming Online Advertising   1 Sep, 2016

The pace of change in media has accelerated dramatically during the past two years, and the...More>>

Guest Opinion: The Real ROI of DRMA Membership … Told by a Very Real DRMA Member   1 Aug, 2016

Have you ever met someone who joined a gym and then expected magically to get muscles even though...More>>

Guest Opinion: Nigeria, Right There on Your Screen   1 May, 2016

In its extreme interpretation, democracy reigns in the internet super world. Anyone and everyone...More>>

Guest Opinion: Pay-Per-Call Campaigns — A Boon to Expanding Mobile Sales   1 Apr, 2016

With the exponential growth of mobile media, phone sales and inquiries are stronger than...More>>

Guest Opinion: Knowledge + Execution = A Recipe for Victory   1 Mar, 2016

By the time you read this, we’ll be nearly a quarter of the way into what promises to be a...More>>

Guest Opinion: ‘Says Who?’ ‘Says Me.’   1 Feb, 2016

Read closely, because we’re about to explore what should be obvious examples of how a single word...More>>

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