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Guest Opinion

DR industry leaders share key opinions on hot topics.

Guest Opinion: Plant, Water, and Harvest: The Keys to Valid Attribution   1 Dec, 2015

The idea of highly accurate attribution is all the rage. And it should be. Data science today makes...More>>

Guest Opinion: What’s in a Name?   1 Oct, 2015

What’s in a name? That’s a funny concept to address by a girl who has been blessed with a name...More>>

Guest Opinion: DRTV’s Unusual Power for Building Online Business   1 Sep, 2015

Mythology is fickle — especially when it comes to online advertising and the idea that online ads...More>>

Guest Opinion: Balancing Brand Goals With DRTV Goals   1 Aug, 2015

If you’ve ever struggled to balance your company’s brand goals with its direct response (DR)...More>>

Guest Opinion: Don’t Be Afraid to Ask   1 Jun, 2015

Visualize this scenario: you’re at a professional meeting that includes dinner and speeches....More>>

Guest Opinion: In the Inventor’s Mind   1 Apr, 2015

Yes, there is a new invention in each inventor’s mind. But most inventors are also thinking that...More>>

Guest Opinion: Direct Response’s Next Leap to Improve Sales: Incorporate Social Purpose   1 Feb, 2015

We are in the midst of one of the most dramatic and overarching shifts in marketing and advertising...More>>

Guest Opinion — 5 Things to Look Out for in 2015   1 Jan, 2015

As we race into 2015, we’ve taken a look at some of the things that will shape our business and...More>>

Guest Opinion: What Are Your Numbers Brewing?   1 Dec, 2014

The Nescafé Dolce Gusto is an award-winning, single-serve coffee machine and consumers’ No. 1...More>>

Guest Opinion: Research Topples Parodies of the Long-Form Consumer   1 Sep, 2014

The direct response television marketing channel is often misunderstood outside of the industry....More>>

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