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Going Mobile

Content as featured in the Going Mobile section of Response Magazine.

Going Mobile: How Text CTAs Outperform Web Address CTAs   1 Aug, 2016

Digital Age marketers know how to direct prospects to their websites: we simply pop a URL into our...More>>

Going Mobile — ‘Talking to Your Customers’ Via Beacon Marketing   1 Jan, 2015

David Simon’s title is CEO/chairman of the board of Simon Property Group. You also can call him a...More>>

Going Mobile: Analysis, Testing Improve Mobile Click-to-Call Quality   1 Jul, 2014

Technology is an amazing thing, but it’s best adopted strategically. Here’s what I’ve learned...More>>

Going Mobile: Tapping the Mobile Video Ad Goldmine   1 Nov, 2013

Smart marketers usually can’t bring themselves to ignore 2 billion guaranteed ad views, but...More>>

Going Mobile: DR to Go — Let’s Get Mobile   1 Feb, 2013

As mobile devices and the mobile Web continue to dominate our days and nights — and seemingly...More>>

Going Mobile: Facebook Mobile Microsites: A New Option for Multichannel Branding   1 Jun, 2012

Going mobile is even more important than going social today, as hyper-local news, advertising and...More>>

Going Mobile: New Mobile Solution Has Marketers Seeing Stars   1 Oct, 2011

As DR marketers strive to lower the cost-per-call, an exciting new tool may change the way we...More>>

Going Mobile: The Mobile App vs. Mobile Web Debate — Do You Really Need to Pick Just One?   1 Mar, 2011

You hear or read about it almost every day. Mobile commerce is the hot topic in the marketing...More>>

Going Mobile: Survey Says ... Mobile's Time Has Come   1 Feb, 2011

After more than 15 years of online shopping under the guise of E-commerce, there are clear signs...More>>

Going Mobile: Directing Mobile Coupons To Your Customers   11 Dec, 2009

Mobile coupons are enjoying a surge in awareness among marketers as the holiday retail season...More>>

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