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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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DRMA Spotlight: Expanding Capabilities and a Broadening Vision   1 Sep, 2016

In January, Cannella Response Television acquired Media Properties Holdings (MPH), parent company...More>>

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Getting the Call   1 Sep, 2016

Expanded customer service capability is just one way teleservices providers are battling with the...More>>

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Response Magazine’s 21st Annual State of the Industry Report   1 Sep, 2016

“One could argue that all marketers are direct marketers these days,” says Peter Koeppel,...More>>

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Delivering a Brand New Package   1 Sep, 2016

There comes a point when trips to the hair salon are met with a tint of resentment. What was once...More>>

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Cover Story: Tipping the Scales   1 Sep, 2016

“I’ve never considered direct or performance-based marketing divorced from brand building in...More>>

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DRMA Spotlight: Not Toying With Your Business   1 Aug, 2016

“When we take on a new client, we have a holistic approach to designing a solution that will fit...More>>

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Pay Day   1 Aug, 2016

Few things in business are more important than getting paid. To help marketers keep their accounts...More>>

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Beating the Bad Guys   1 Aug, 2016

Jaimee Given, the marketing manager at Radiancy, a beauty and personal care company in New York,...More>>

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The Dollars and Cents of Performance-Based Marketing   1 Aug, 2016

From purveyors of merchant loans to companies that specialize in structured settlements to...More>>

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Cover Story: A Beautiful Expansion   1 Aug, 2016

“We are a new player in the U.S., and we are learning what’s effective with our customers,”...More>>




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