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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Cover Story: Big Change for Small Businesses   1 Jan, 2016

One batch at a time, Baking Betty’s gourmet cookie shop in Newport Beach, Calif., makes them the...More>>

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DRMA Spotlight: Direct Branding for the Future   1 Jan, 2016

DRMA member company Envision Response Group provides performance-based marketing solutions — from...More>>

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Organic or Promoted …or Organic and Promoted?   1 Jan, 2016

It’s almost inconceivable to envision a performance-based campaign in 2016 without some sort of...More>>

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Hitting the Goal   1 Jan, 2016

Comedian Daniel Tosh once quipped about soccer, “If you grew up in a mud hut swatting horseflies,...More>>

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Web Exclusive: Radio Rising    1 Dec, 2015

Sometimes Jessica Martin-Forcier gets frustrated. The source of that frustration? Mostly radio —...More>>

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2016 Media Timeline: ‘You Are Looking Live …’   1 Dec, 2015

Technology and innovation have always had places within the television landscape. As the era of...More>>

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Breaking Out of the Silicon Valley ‘Echo Chamber’   1 Dec, 2015

The fact that consumers are downright obsessed with gadgets, devices, and other electronic gizmos...More>>

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Cover Story: A Spring in Their Steps   1 Dec, 2015

“We have not spent a dollar on brand advertising — not one dollar,” says Dawn Callahan, chief...More>>

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App-etite for TV   1 Dec, 2015

When something is described as “over the top,” it usually means “a bit too much.” It’s...More>>

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When Ideas Click   1 Nov, 2015

There’s never been a better time for entrepreneurs. Everything needed to market a product, grow...More>>




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