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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
Response Magazine’s 22nd Annual State of the Industry Report   1 Sep, 2017

“Innovation has been the touchstone of growth in our business,” says Kevin Lyons, president and...More>>

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Digital/Video Spotlight: Prime Time, All the Time   1 Sep, 2017

Creating awareness for a product or service, growing engagement, carrying the consumer through...More>>

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CPG Market: Toilet Paper Cleans Up … Online   1 Sep, 2017

If you want to understand why consumer packaged goods (CPGs) are selling so well online, you only...More>>

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Cover Story: Product Power   1 Sep, 2017

“I could list many accomplishments during the past 25 years, but I am most proud of the team I...More>>

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Fulfillment Update: Getting Geeky   1 Aug, 2017

A consumer products company had a good problem: It was using direct response to sell a cell phone...More>>

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Financial Services Market: Cha-Ching! The Value in Going Direct   1 Aug, 2017

The financial services and insurance industries were in a pioneering group that caught onto the...More>>

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Cover Story: MetLife Gets Direct With Consumers   1 Aug, 2017

“It’s a priority for us to learn from consumers and be an insights-led organization,” says...More>>

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Creative Leverage   1 Jul, 2017

The 60-second TV spot kicks off with New Orleans Saints’ quarterback Drew Brees throwing the...More>>

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The Next Episode   1 Jul, 2017

What shows are you watching? With so many new must-watch shows, it’s no longer assumed that...More>>

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Cover Story: Digital Determination   1 Jul, 2017

“Digital marketers can become so concerned with that last click, they forget that brand building...More>>




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