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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Mobile Spotlight: The Mobile Monarchy    1 Apr, 2016

Unlike its traditional media counterparts, mobile swims in somewhat undefined waters, serving both...More>>

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Direct Response Hall of Fame: Worthy Winners   1 Apr, 2016

True to form, the Response Advisory Board, previous Hall of Fame inductees, and Response’s...More>>

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That’s the Beauty of It!    1 Apr, 2016

In an ongoing mission to look younger, feel better, improve their appearances, and even grow their...More>>

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Where the Gnome Roams   1 Apr, 2016

“Building brand and increasing our sales — with a performance-based marketing strategy, they...More>>

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Response Advisors Forum: A Long Run … and a Short Sprint   1 Mar, 2016

Every four years, marketers are faced with the same double-whammy that affects not only media...More>>

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Housewares Finds a Home   1 Mar, 2016

It’s one of those gritty examples of entrepreneurship. When Jee Kim became a mom, she found...More>>

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Cover Story: What a Joy!   1 Mar, 2016

According to legend, Joy Mangano — inventor, businesswoman, marketer, Direct Response Hall of...More>>

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E-Commerce Spotlight: Global Reach, Local Feel   1 Feb, 2016

As every good performance-based marketer already knows, e-commerce is no joke. And while some...More>>

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Digital Goods Market: Health, Wealth & Happiness   1 Feb, 2016

As daily routine becomes more digitally dependent, technology takes on larger roles in people’s...More>>

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Adore Me’s Rapid Rise   1 Feb, 2016

“I’ve never been a strong believer in the dichotomy of ‘brand building’ vs. ‘driving...More>>




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