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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Getting Paid   1 Aug, 2015

The proverbial “ka-ching” of the cash register is perhaps the best sound in business. But...More>>

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Cracking the Code    1 Aug, 2015

Conduct a quick search for current DR spots featuring financial services and insurance companies...More>>

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Racing to Success   1 Aug, 2015

“For companies like ours, direct response is a blessing,” says Anthony Volpe, Northern...More>>

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Embracing the Changing Times   1 Jul, 2015

As the advertising and media environments continue to morph and change, so do the producers who...More>>

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Selling the Good Vibes   1 Jul, 2015

Top-selling direct response products all share one thing in common: They solve a problem. They help...More>>

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More Than Just Talking Heads   1 Jul, 2015

“Our business was built leveraging direct-to-consumer digital marketing techniques,” says Gregg...More>>

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Response Advisors Forum: Change Agents   1 Jun, 2015

Greek philosopher Heraclitus is credited with the famous statement, “The only thing that is...More>>

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Tangible Effect   1 Jun, 2015

In an untethered world where people visit one another through social feeds and speak with emojis,...More>>

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Integrated and Regulated   1 Jun, 2015

Going direct to consumers or, as they call it, “DTC,” has become the name of the game for...More>>

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A Vivid Plan for Growth   1 Jun, 2015

“We are after an evolution of brand and direct response,” says Mark Holland, Chicago-based CEO,...More>>





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