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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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DRMA Spotlight: Thriving With Change   1 Apr, 2017

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>

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Direct Response Hall of Fame: Industry Icons   1 Apr, 2017

Another year brings another crop — the fifth — of revered leaders to the Direct Response Hall...More>>

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Beauty and Personal Care Market: Basking in the Glow    1 Apr, 2017

Asim Akhtar, Ph.D., has taken on one of the biggest challenges that any skincare product company...More>>

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Consumer Journey: Post-Purchase and Advocacy — The Total Package   1 Apr, 2017

In this fourth and final round of Response’s Consumer Journey series, performance-based marketers...More>>

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Cover Story: Building a Marketing Monster   1 Apr, 2017

“Even when we are serving a brand message, I always think about it from a performance aspect,”...More>>

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Response Advisors Forum: Keeping Consumers Safe, Secure, and Satisfied   1 Mar, 2017

As consumers continue to expand their technological literacy thanks to what seems like constant...More>>

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Marketing House & Home   1 Mar, 2017

Doug Foreman knows that the housewares sector is a competitive space where products don’t always...More>>

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Consumer Journey, Part 3: Paid in Full   1 Mar, 2017

So much time and investment goes into pitching a product, from demonstrating the goods or services...More>>

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Cover Story: Big Bark, Bigger Bite   1 Mar, 2017

“We only look for products we think we can brand,” says Bill McAlister, president and CEO of...More>>

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The Digital Boomtown   1 Feb, 2017

What could movies, gambling, eCards, meditation, books, Wi-Fi, web design, music, and dating all...More>>




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