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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Response Advisors Forum: Parsing the Projections   1 Dec, 2016

When the calendar gets short at the end of the year, one thing you can always count on are dozens...More>>

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Consumer Electronics Market: A Space Odyssey   1 Dec, 2016

When the first videocassette recorders (VCRs) emerged in 1970, the consumer electronics (CE) market...More>>

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Cover Story: Giving Moms What They Want    1 Dec, 2016

“We’re building leads and driving unique value for our customers,” says Kevin Saliba, vice...More>>

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Case Study: How a HurryCane Forms    1 Nov, 2016

This story has it all: practical marketing lessons, inspired creativity, remarkable resilience, and...More>>

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The ‘Amazon-ing’ of Home Shopping    1 Nov, 2016

What started out as a way to sell books online has since morphed into an online powerhouse that...More>>

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Travel Market: Total Immersion   1 Nov, 2016

It is — unless someone remains undecided on where to go, what to do, or how much he or she is...More>>

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Cover Story: Balancing More Than Sheets   1 Nov, 2016

When asked what his company’s success at building brand and driving sales via performance-based...More>>

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Providing Product    1 Oct, 2016

Response connected with fulfillment industry pros who say marketers who fail to understand the...More>>

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Rolling With the Changes   1 Oct, 2016

The Rio Olympics have come and gone, football season is here with a new L.A. team, and the next...More>>

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Fueling Sales   1 Oct, 2016

Porsche’s print ad for the new 718 Boxster in the September issue of Outside leads readers who...More>>




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