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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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DRMA Spotlight: A More Expansive Offering   1 May, 2016

We last turned the DRMA Spotlight on the Woodland Hills, Calif.-based InterMedia Group of...More>>

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Seeking Every Advantage   1 May, 2016

Election year is here and competition is heating up among everyone out there with a message to be...More>>

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A Wiz at Biz   1 May, 2016

In February 2015 a TV ad captured Betty Kranz, a small business owner known as the “Pretzel...More>>

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Cover Story: A Modern Flash   1 May, 2016

“As a start-up, performance-based marketing must work before you start spending on the brand...More>>

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Mobile Spotlight: The Mobile Monarchy    1 Apr, 2016

Unlike its traditional media counterparts, mobile swims in somewhat undefined waters, serving both...More>>

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Direct Response Hall of Fame: Worthy Winners   1 Apr, 2016

True to form, the Response Advisory Board, previous Hall of Fame inductees, and Response’s...More>>

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That’s the Beauty of It!    1 Apr, 2016

In an ongoing mission to look younger, feel better, improve their appearances, and even grow their...More>>

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Where the Gnome Roams   1 Apr, 2016

“Building brand and increasing our sales — with a performance-based marketing strategy, they...More>>

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Response Advisors Forum: A Long Run … and a Short Sprint   1 Mar, 2016

Every four years, marketers are faced with the same double-whammy that affects not only media...More>>

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Housewares Finds a Home   1 Mar, 2016

It’s one of those gritty examples of entrepreneurship. When Jee Kim became a mom, she found...More>>




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