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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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The Digital Boomtown   1 Feb, 2017

What could movies, gambling, eCards, meditation, books, Wi-Fi, web design, music, and dating all...More>>

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Consumer Journey: Engagement — The Power of Attraction   1 Feb, 2017

A new year is not only a time for reflection, it’s a time for prediction — especially when it...More>>

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Cover Story: Not Your Average Home Expansion   1 Feb, 2017

“Nobody wakes up, out of the blue, and decides to call us for home improvement,” says Marshal...More>>

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Rehab Centers and Referral Networks Go Direct   1 Jan, 2017

“I was on heroin,” the man says to the camera. “I used crack cocaine,” says another...More>>

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Sports & Fitness Market: The Pulse of Fitness   1 Jan, 2017

View this article as a trip to the gym — a visit to the various areas of the fitness market....More>>

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Consumer Journey: Awareness    1 Jan, 2017

A lot has changed since the pioneer days of late-night infomercials, but the directives of a...More>>

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Cover Story: Rock On!   1 Jan, 2017

“There are two things I look for in a campaign,” says Niharika Shah, vice president, head of...More>>

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Response Advisors Forum: Parsing the Projections   1 Dec, 2016

When the calendar gets short at the end of the year, one thing you can always count on are dozens...More>>

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Consumer Electronics Market: A Space Odyssey   1 Dec, 2016

When the first videocassette recorders (VCRs) emerged in 1970, the consumer electronics (CE) market...More>>

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Cover Story: Giving Moms What They Want    1 Dec, 2016

“We’re building leads and driving unique value for our customers,” says Kevin Saliba, vice...More>>




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