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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Harnessing the Ever-Shrinking Screen   1 Jul, 2016

Every day, Facebook users view 100 million hours of video. Four out of five shoppers say a video...More>>

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Ready for the Next Big Thing   1 Jul, 2016

Slipping vinyl out of its cardboard sleeve recalls a trip to the record store, spending hours...More>>

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Cover Story: All Systems Go!   1 Jul, 2016

“Everyone is a performance-based marketer, even if they don’t know it,” says Keira Krausz,...More>>

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Web Exclusive: Healthy Changes   1 Jun, 2016

The great advertising executive Bruce Barton once said, “When you’re through changing, you’re...More>>

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Case Study: Fighting Fraud   1 Jun, 2016

Colin Sims has been around the block a time or two in the business world — some pretty nice...More>>

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Response Advisors Forum: What’s the Attribution Solution?   1 Jun, 2016

Consumers are driving marketing more than ever, responding to marketers’ messages wherever,...More>>

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‘What Happens in Vegas ...’   1 Jun, 2016

“Performance-based marketing allows us to be able to react in real time to consumers’ needs,”...More>>

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DRMA Spotlight: A More Expansive Offering   1 May, 2016

We last turned the DRMA Spotlight on the Woodland Hills, Calif.-based InterMedia Group of...More>>

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Seeking Every Advantage   1 May, 2016

Election year is here and competition is heating up among everyone out there with a message to be...More>>

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A Wiz at Biz   1 May, 2016

In February 2015 a TV ad captured Betty Kranz, a small business owner known as the “Pretzel...More>>




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