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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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DRMA Spotlight: Not Toying With Your Business   1 Aug, 2016

“When we take on a new client, we have a holistic approach to designing a solution that will fit...More>>

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Pay Day   1 Aug, 2016

Few things in business are more important than getting paid. To help marketers keep their accounts...More>>

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Beating the Bad Guys   1 Aug, 2016

Jaimee Given, the marketing manager at Radiancy, a beauty and personal care company in New York,...More>>

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The Dollars and Cents of Performance-Based Marketing   1 Aug, 2016

From purveyors of merchant loans to companies that specialize in structured settlements to...More>>

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Cover Story: A Beautiful Expansion   1 Aug, 2016

“We are a new player in the U.S., and we are learning what’s effective with our customers,”...More>>

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Harnessing the Ever-Shrinking Screen   1 Jul, 2016

Every day, Facebook users view 100 million hours of video. Four out of five shoppers say a video...More>>

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Ready for the Next Big Thing   1 Jul, 2016

Slipping vinyl out of its cardboard sleeve recalls a trip to the record store, spending hours...More>>

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Cover Story: All Systems Go!   1 Jul, 2016

“Everyone is a performance-based marketer, even if they don’t know it,” says Keira Krausz,...More>>

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Web Exclusive: Healthy Changes   1 Jun, 2016

The great advertising executive Bruce Barton once said, “When you’re through changing, you’re...More>>

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Case Study: Fighting Fraud   1 Jun, 2016

Colin Sims has been around the block a time or two in the business world — some pretty nice...More>>




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