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Article
En Español: How Can You Extract the Highest ROI From Spanish-Language TV Ads?   1 Sep, 2017

Driven by population and spending growth, as well as the ability to influence mass-market trends,...More>>

Article
En Español — A Marketer’s Imperative: Connecting With U.S. Hispanics Online   1 Jun, 2017

More than ever, consumers are turning to product reviews and recommendations from their social...More>>

Article
En Español: Where to Find Growth in 2017 and Beyond?   1 Apr, 2017

U.S. Hispanics continue to stay on most marketers’ radar screens as a large, influential consumer...More>>

Article
En Español: The ‘Politico’ Impact of Latinos   1 Nov, 2016

By the time this article is published, the U.S. presidential election should be complete. From a...More>>

Article
En Español: 5 Essentials to Winning the U.S. Hispanic Consumer   1 Sep, 2016

Accounting for nearly 22 percent of the U.S. population younger than age 50, the U.S. Hispanic...More>>

Article
En Español: U.S. Hispanic Media Drives Total Digital Sales   1 Jul, 2016

The size, influence, and spending power of the Latino population in the United States offers an...More>>

Article
En Español: 4 Reasons for Health & Beauty Campaigns to Include a U.S. Hispanic Strategy   1 Apr, 2016

Based on their rate of population growth within key age groups, their massive spending power, and...More>>

Article
En Español: Optimizing and Measuring Hispanic Media Investments in 2016   1 Dec, 2015

Advertising spend in Spanish-language media outlets grew 12 percent year-over-year, according to...More>>

Article
En Español: Hispanic DR Production: Real World Data on What Works    1 Aug, 2015

No doubt, the U.S. Hispanic market is challenging to penetrate, but it certainly offers enough...More>>

Article
How to Win the U.S. Hispanic Consumer at Retail   1 May, 2015

Not surprisingly, many direct response marketers looking for incremental growth at retail are...More>>




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