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En Español: Where to Find Growth in 2017 and Beyond?   1 Apr, 2017

U.S. Hispanics continue to stay on most marketers’ radar screens as a large, influential consumer...More>>

En Español: The ‘Politico’ Impact of Latinos   1 Nov, 2016

By the time this article is published, the U.S. presidential election should be complete. From a...More>>

En Español: 5 Essentials to Winning the U.S. Hispanic Consumer   1 Sep, 2016

Accounting for nearly 22 percent of the U.S. population younger than age 50, the U.S. Hispanic...More>>

En Español: U.S. Hispanic Media Drives Total Digital Sales   1 Jul, 2016

The size, influence, and spending power of the Latino population in the United States offers an...More>>

En Español: 4 Reasons for Health & Beauty Campaigns to Include a U.S. Hispanic Strategy   1 Apr, 2016

Based on their rate of population growth within key age groups, their massive spending power, and...More>>

En Español: Optimizing and Measuring Hispanic Media Investments in 2016   1 Dec, 2015

Advertising spend in Spanish-language media outlets grew 12 percent year-over-year, according to...More>>

En Español: Hispanic DR Production: Real World Data on What Works    1 Aug, 2015

No doubt, the U.S. Hispanic market is challenging to penetrate, but it certainly offers enough...More>>

How to Win the U.S. Hispanic Consumer at Retail   1 May, 2015

Not surprisingly, many direct response marketers looking for incremental growth at retail are...More>>

En Español: 5 Reasons Why Hispanic Online Behavior Increases Sales and ROI   1 Mar, 2015

Most marketers looking to tap into the U.S. Hispanic market have already taken note of its size —...More>>

En Espanol: Hispanic Consumer Pool and Buying Power Boosted by Obama’s Executive Actions   1 Feb, 2015

In late November 2014, President Barack Obama announced a series of executive orders to reform the...More>>

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