Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



En Español
Article
En Español: The ‘Politico’ Impact of Latinos   1 Nov, 2016

By the time this article is published, the U.S. presidential election should be complete. From a...More>>

Article
En Español: 5 Essentials to Winning the U.S. Hispanic Consumer   1 Sep, 2016

Accounting for nearly 22 percent of the U.S. population younger than age 50, the U.S. Hispanic...More>>

Article
En Español: U.S. Hispanic Media Drives Total Digital Sales   1 Jul, 2016

The size, influence, and spending power of the Latino population in the United States offers an...More>>

Article
En Español: 4 Reasons for Health & Beauty Campaigns to Include a U.S. Hispanic Strategy   1 Apr, 2016

Based on their rate of population growth within key age groups, their massive spending power, and...More>>

Article
En Español: Optimizing and Measuring Hispanic Media Investments in 2016   1 Dec, 2015

Advertising spend in Spanish-language media outlets grew 12 percent year-over-year, according to...More>>

Article
En Español: Hispanic DR Production: Real World Data on What Works    1 Aug, 2015

No doubt, the U.S. Hispanic market is challenging to penetrate, but it certainly offers enough...More>>

Article
How to Win the U.S. Hispanic Consumer at Retail   1 May, 2015

Not surprisingly, many direct response marketers looking for incremental growth at retail are...More>>

Article
En Español: 5 Reasons Why Hispanic Online Behavior Increases Sales and ROI   1 Mar, 2015

Most marketers looking to tap into the U.S. Hispanic market have already taken note of its size —...More>>

Article
En Espanol: Hispanic Consumer Pool and Buying Power Boosted by Obama’s Executive Actions   1 Feb, 2015

In late November 2014, President Barack Obama announced a series of executive orders to reform the...More>>

Article
En Español: Understanding the Evolving Hispanic Media Landscape   1 Nov, 2014

You are likely reaching Hispanics in your current marketing efforts. The majority of U.S. Hispanics...More>>




©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals