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Editor's Note

Response's Editor-in-Chief takes on key topics, discusses hot button issues and highlights upcoming concepts to look out for from the Response Group.

Editor’s Note: Fantasy-Level Media Investments Signal Huge Opportunities   1 Sep, 2015

During my annual fantasy football league draft — yes, I am one of the reportedly 35 million-plus...More>>

Editor’s Note: Slowing Down … to Pick Up Your Sales Pace   1 Aug, 2015

My wife and I moved recently, and our new home allowed us (finally) to get rid of a storage unit...More>>

Editor’s Note: The Summer Heat Provides Its Own Time for Reflection   1 Jul, 2015

During a recent visit to New York — catching up with networks, agencies and marketers — I went...More>>

Editor's Note: Entry Points Into Direct and Digital Marketing Continue to Expand   1 Jun, 2015

As I was writing this month’s cover feature on Lifes2good, the Galway, Ireland and Chicago-based...More>>

Editor's Note: Direct Response Is Today's Marketing ... and Tomorrow's   1 May, 2015

When I was interviewing Richard Cohene, vice president of marketing for Beyond the Rack, for this...More>>

Editor’s Note: Putting a Spring in Marketers’ Steps   1 Apr, 2015

With spring finally thawing much of the U.S. from what seemed to be an extra frigid winter — out...More>>

Editor’s Note: Introducing the ‘Metrix’ System: New Research for All Marketers Using DR   1 Mar, 2015

Last month, Response debuted a research page created in conjunction with an impressive new company...More>>

Editor’s Note: Building Better Events Starts With Keeping Attendees Top of Mind   1 Feb, 2015

Attending trade shows and conferences is a crucial part of my job at the editorial helm of...More>>

Editor’s Note: Finding — and Growing — Your Social Voice   1 Jan, 2015

If you know me personally, what I am about to write will either make you laugh, say “No...More>>

Editor’s Note: Finding the Grey Areas Where Successful Campaigns Reside   1 Dec, 2014

Given the vast expansion of mobile devices and “wearable” electronics — plus the American...More>>

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