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Editor's Note

Response's Editor-in-Chief takes on key topics, discusses hot button issues and highlights upcoming concepts to look out for from the Response Group.

Editor’s Note: We Stand at the Intersection of Media, Technology, and Commerce   1 Sep, 2017

The news keeps coming — fast and furious. Walmart buys … Shoebuy … Hayneedle …...More>>

Editor’s Note: Here’s a Puzzle: How Can You Maximize Middling Marketing?   1 Aug, 2017

Earlier this month, I read an interesting profile of New York Times’ crossword editor Will...More>>

Editor’s Note: A Change in Focus Doesn’t Mean a Change in How We Tell Stories   1 Jul, 2017

On an average day at my desk — like today, for instance — you can find me listening to just...More>>

Editor’s Note: The Third Leg — Media Drives Technology and Commerce   1 Jun, 2017

Recently, the Response team was brainstorming on our positioning in the evolving world of media,...More>>

Editor’s Note: Why Fear Change? Instead, ‘Be the Change’   1 May, 2017

Prior to Sugar Ray Leonard’s stellar keynote address at Response Expo on April 25, John...More>>

Editor’s Note: Our Journey Ends by Presenting the Consumer Journey — Live   1 Apr, 2017

April has a special feeling around Response’s offices. That’s because during the past decade,...More>>

Editor’s Note: A New Focus on the Back End of the Journey?   1 Mar, 2017

During a meeting at the eTail West event in Palm Desert, Calif., late last month, I was speaking...More>>

Editor’s Note: Data and Targeting, and Power and Responsibility   1 Feb, 2017

In late January, I was on a phone call with a marketing leader who is both a prospective speaker...More>>

Editor’s Note: Join Us to Explore the Consumer Journey   1 Jan, 2017

As we turn, full speed, into 2017, a decent chunk of the Response team’s attention and energy...More>>

Editor’s Note: We’re Movin’ on Up!    1 Dec, 2016

As we were taking this final issue of 2016 to print in late November, the Response team was also...More>>

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