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Editor's Note

Response's Editor-in-Chief takes on key topics, discusses hot button issues and highlights upcoming concepts to look out for from the Response Group.

Editor's Note: Community and Cooperation Can Boost All Competitors   1 Jan, 2016

While editing this issue of Response, I noticed that the idea of community came up time and again. More>>

Editor's Note: 'Don't Read the Comments': A Commentary   1 Dec, 2015

The expansion of smartphone access has pushed readership of news media further away from print and...More>>

Editor’s Note: Join the Performance-Based Marketing Evolution   1 Nov, 2015

Standing on stage at Drai’s Rooftop Nightclub at The Cromwell Las Vegas on the night of October...More>>

Editor’s Note: Berra’s Wit and ‘Wisdom’ Can Benefit Today’s Marketers   1 Oct, 2015

When Baseball Hall of Famer Yogi Berra passed away on Sept. 22, remembrances of his stellar career...More>>

Editor’s Note: Fantasy-Level Media Investments Signal Huge Opportunities   1 Sep, 2015

During my annual fantasy football league draft — yes, I am one of the reportedly 35 million-plus...More>>

Editor’s Note: Slowing Down … to Pick Up Your Sales Pace   1 Aug, 2015

My wife and I moved recently, and our new home allowed us (finally) to get rid of a storage unit...More>>

Editor’s Note: The Summer Heat Provides Its Own Time for Reflection   1 Jul, 2015

During a recent visit to New York — catching up with networks, agencies and marketers — I went...More>>

Editor's Note: Entry Points Into Direct and Digital Marketing Continue to Expand   1 Jun, 2015

As I was writing this month’s cover feature on Lifes2good, the Galway, Ireland and Chicago-based...More>>

Editor's Note: Direct Response Is Today's Marketing ... and Tomorrow's   1 May, 2015

When I was interviewing Richard Cohene, vice president of marketing for Beyond the Rack, for this...More>>

Editor’s Note: Putting a Spring in Marketers’ Steps   1 Apr, 2015

With spring finally thawing much of the U.S. from what seemed to be an extra frigid winter — out...More>>

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