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Editor's Note

Response's Editor-in-Chief takes on key topics, discusses hot button issues and highlights upcoming concepts to look out for from the Response Group.

Editor’s Note: Our Journey Ends by Presenting the Consumer Journey — Live   1 Apr, 2017

April has a special feeling around Response’s offices. That’s because during the past decade,...More>>

Editor’s Note: A New Focus on the Back End of the Journey?   1 Mar, 2017

During a meeting at the eTail West event in Palm Desert, Calif., late last month, I was speaking...More>>

Editor’s Note: Data and Targeting, and Power and Responsibility   1 Feb, 2017

In late January, I was on a phone call with a marketing leader who is both a prospective speaker...More>>

Editor’s Note: Join Us to Explore the Consumer Journey   1 Jan, 2017

As we turn, full speed, into 2017, a decent chunk of the Response team’s attention and energy...More>>

Editor’s Note: We’re Movin’ on Up!    1 Dec, 2016

As we were taking this final issue of 2016 to print in late November, the Response team was also...More>>

Editor’s Note: Now That That’s Over …   1 Nov, 2016

With the end of the 2016 election season (mercifully) upon us, marketers and consumers are —...More>>

Editor’s Note: Happy Anniversary to Us!   1 Oct, 2016

This issue of Response marks the first issue of our 25th year of publication. Way back in 1992 —...More>>

Editor’s Note: Measuring Success? There’s Not a Second to Lose   1 Sep, 2016

I spent most of the past six hours writing. Not an oddity for someone in my role, but this time I...More>>

Editor's Note: Verizon-Yahoo, Unilever-Dollar Shave Club Speak to Performance-Based Power   1 Aug, 2016

Two major corporate deals took place in late July, each exemplifying the expanding power of...More>>

Editor’s Note: Banding Together Can Create Business Freedom   1 Jul, 2016

Independence: for most, it’s something we yearn for as we become adults. For some, it can be...More>>

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