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Warning to Executives: You Can Lose Personal Immunity From Business Liabilities   13 Sep, 2016

It is common knowledge among participants in the direct marketing industry that, in addition to the...More>>

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FTC Back on Track in RTC Crusade   13 Sep, 2016

As I wrote late last year, the Federal Trade Commission’s (FTC) crusade to mandate randomized...More>>

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Open for Comment: Proposed Revisions to the 1995 Antitrust Guidelines for Licensing Intellectual Property   13 Sep, 2016

The Federal Trade Commission (FTC) and the Department of Justice (DOJ) recently released proposed...More>>

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It’s What You Don’t Say: Time to Strengthen Your Social Media Disclosure Standards   13 Sep, 2016

Endorsements have always been one of the most powerful advertising techniques, and we can tell you...More>>

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DRMA DISCUSSIONS: Celebrating Our 21st Anniversary of Success in Direct Response Print and Beyond   1 Sep, 2016

DRMA DISCUSSIONS: Celebrating Our 21st Anniversary of Success in Direct Response Print and BeyondMore>>

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DRMA DISCUSSIONS: Transforming the DRTV Industry   1 Sep, 2016

DRMA DISCUSSIONS: Transforming the DRTV IndustryMore>>

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DRMA DISCUSSIONS: Data Plus Voice Marketing: A Winning Ticket   1 Sep, 2016

DRMA DISCUSSIONS: Data Plus Voice Marketing: A Winning TicketMore>>

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DRMA Spotlight: Expanding Capabilities and a Broadening Vision   1 Sep, 2016

In January, Cannella Response Television acquired Media Properties Holdings (MPH), parent company...More>>

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7-Eleven May Be Liable for Mislabeling Food Packages   9 Aug, 2016

Scott Bishop (plaintiff), a consumer of 7-Eleven brand potato chips, initiated a class action...More>>

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This Summer, Don’t Reach for the Rings   9 Aug, 2016

For a marketer, the Olympics are an almost irresistible opportunity to build brand awareness and...More>>




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