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Native Video Ads: The New ‘Digimercials’   8 Nov, 2016

“I am an ROI marketer selling products and services on TV and on the internet, so why should I...More>>

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How Addressable Advertising Brings Data and ROI to DRTV   8 Nov, 2016

At the foundation of a DRTV buy is the need to drive measureable action from consumers who have...More>>

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What to Do When Your Processor Won’t Pay You? It Depends …   8 Nov, 2016

Every week, I get a call from an agent or independent sales organization (ISO) – whom we will...More>>

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Marketers of Health Supplement Settle FTC Deceptive Ad Charges   8 Nov, 2016

The Federal Trade Commission (FTC) recently announced a settlement with Supple LLC over charges...More>>

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Appeals Court Upholds First FTC Judgment Against an Affiliate Network   8 Nov, 2016

In a big victory for the FTC, the trial court granted summary judgment against LeadClick on a...More>>

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A Tale of Two Statutes: ROSCA as Written, and ROSCA as Enforced   8 Nov, 2016

Enacted in 2010, the Restore Online Shoppers’ Confidence Act (ROSCA) requires online retailers to...More>>

Committee Corner: The DRMA Helped Put Me on the Map   1 Nov, 2016

When I joined Swipe Payment Solutions nine years ago, I brought 23 years of banking industry...More>>

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The Subscription Economy: New Name, Recurring Issues   11 Oct, 2016

The “subscription economy” receives a lot of buzz these days, but the truth is that the...More>>

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Food Package Labeling Lawsuits on the Rise   11 Oct, 2016

General Mills is among several food companies to face an increasing number of consumer lawsuits...More>>

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Ringless Voicemail: Clever and Cool, but Is It Illegal?   11 Oct, 2016

A few months ago, a client asked if “ringless voicemail” is legal. Before I could answer, I...More>>

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