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Cover Story

Marketing industry cover stories and news.

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Cover Story: Big Change for Small Businesses   1 Jan, 2016

One batch at a time, Baking Betty’s gourmet cookie shop in Newport Beach, Calif., makes them the...More>>

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Cover Story: A Spring in Their Steps   1 Dec, 2015

“We have not spent a dollar on brand advertising — not one dollar,” says Dawn Callahan, chief...More>>

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Cover Story: Crowning the New ‘Kings’   1 Nov, 2015

“On behalf of DraftKings, we are honored to win the DRMA Marketer of the Year Award,” says...More>>

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An Automotive Matchmaker   1 Oct, 2015

“What we’ve learned through the years is that you can be extremely effective at building a...More>>

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The Rubber Meets the Road   1 Sep, 2015

“If you think about tires, you don’t necessarily think high-tech — especially when it comes...More>>

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Racing to Success   1 Aug, 2015

“For companies like ours, direct response is a blessing,” says Anthony Volpe, Northern...More>>

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More Than Just Talking Heads   1 Jul, 2015

“Our business was built leveraging direct-to-consumer digital marketing techniques,” says Gregg...More>>

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A Vivid Plan for Growth   1 Jun, 2015

“We are after an evolution of brand and direct response,” says Mark Holland, Chicago-based CEO,...More>>

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Where Marketing’s Always in Fashion   1 May, 2015

“Direct response is branding, but branding isn’t the primary focus of such a campaign,” says...More>>

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Wix’s Winning Game Plan   1 Apr, 2015

“We are doing brand performance marketing. I don’t understand why more people don’t use this...More>>

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