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Cover Story

Marketing industry cover stories and news.


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Cover Story: Tipping the Scales   1 Sep, 2016

“I’ve never considered direct or performance-based marketing divorced from brand building in...More>>

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Cover Story: A Beautiful Expansion   1 Aug, 2016

“We are a new player in the U.S., and we are learning what’s effective with our customers,”...More>>

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Cover Story: All Systems Go!   1 Jul, 2016

“Everyone is a performance-based marketer, even if they don’t know it,” says Keira Krausz,...More>>

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‘What Happens in Vegas ...’   1 Jun, 2016

“Performance-based marketing allows us to be able to react in real time to consumers’ needs,”...More>>

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Cover Story: A Modern Flash   1 May, 2016

“As a start-up, performance-based marketing must work before you start spending on the brand...More>>

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Where the Gnome Roams   1 Apr, 2016

“Building brand and increasing our sales — with a performance-based marketing strategy, they...More>>

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Cover Story: What a Joy!   1 Mar, 2016

According to legend, Joy Mangano — inventor, businesswoman, marketer, Direct Response Hall of...More>>

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Adore Me’s Rapid Rise   1 Feb, 2016

“I’ve never been a strong believer in the dichotomy of ‘brand building’ vs. ‘driving...More>>

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Cover Story: Big Change for Small Businesses   1 Jan, 2016

One batch at a time, Baking Betty’s gourmet cookie shop in Newport Beach, Calif., makes them the...More>>

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Cover Story: A Spring in Their Steps   1 Dec, 2015

“We have not spent a dollar on brand advertising — not one dollar,” says Dawn Callahan, chief...More>>




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