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Marketing industry cover stories and news.

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The Rubber Meets the Road   1 Sep, 2015

“If you think about tires, you don’t necessarily think high-tech — especially when it comes...More>>

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Racing to Success   1 Aug, 2015

“For companies like ours, direct response is a blessing,” says Anthony Volpe, Northern...More>>

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More Than Just Talking Heads   1 Jul, 2015

“Our business was built leveraging direct-to-consumer digital marketing techniques,” says Gregg...More>>

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A Vivid Plan for Growth   1 Jun, 2015

“We are after an evolution of brand and direct response,” says Mark Holland, Chicago-based CEO,...More>>

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Where Marketing’s Always in Fashion   1 May, 2015

“Direct response is branding, but branding isn’t the primary focus of such a campaign,” says...More>>

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Wix’s Winning Game Plan   1 Apr, 2015

“We are doing brand performance marketing. I don’t understand why more people don’t use this...More>>

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Getting Down to Business   1 Mar, 2015

“While e-commerce sales and the number of online businesses continue to increase, Vistaprint is a...More>>

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Behind the Mask   1 Feb, 2015

“I don’t understand why every consumer package goods (CPG) marketer doesn’t have a DR...More>>

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Educating at Brandman University   1 Jan, 2015

“Not only do we find new ways of effectively increasing the performance of marketing campaigns,...More>>

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The Greatest ‘Love’ of All   1 Dec, 2014

“Building the Subaru brand for the long term, while at the same time ensuring there is enough...More>>

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