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Cover Story

Marketing industry cover stories and news.


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Cover Story: Marketing With High Marks   1 Jun, 2017

“I’ve been doing it so long now that it’s hard to remember there being a divide” says Chris...More>>

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Cover Story: Funnels and Foundations   1 May, 2017

“The line is quickly fading between the brand and performance-based marketing mindsets,” says...More>>

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Cover Story: Building a Marketing Monster   1 Apr, 2017

“Even when we are serving a brand message, I always think about it from a performance aspect,”...More>>

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Cover Story: Big Bark, Bigger Bite   1 Mar, 2017

“We only look for products we think we can brand,” says Bill McAlister, president and CEO of...More>>

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Cover Story: Not Your Average Home Expansion   1 Feb, 2017

“Nobody wakes up, out of the blue, and decides to call us for home improvement,” says Marshal...More>>

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Cover Story: Rock On!   1 Jan, 2017

“There are two things I look for in a campaign,” says Niharika Shah, vice president, head of...More>>

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Cover Story: Giving Moms What They Want    1 Dec, 2016

“We’re building leads and driving unique value for our customers,” says Kevin Saliba, vice...More>>

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Cover Story: Balancing More Than Sheets   1 Nov, 2016

When asked what his company’s success at building brand and driving sales via performance-based...More>>

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Cover Story: A Big Victory — by the Slimmest of Margins   1 Oct, 2016

“We are honored that Nutrisystem has been chosen as DRMA Marketer of the Year,” says Dawn Zier,...More>>

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Cover Story: Tipping the Scales   1 Sep, 2016

“I’ve never considered direct or performance-based marketing divorced from brand building in...More>>




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