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Connected TV Homes Continue to Make Gains    2 Sep, 2015

PORT WASHINGTON, N.Y. – Connected TV homes continue to expand in the TV marketplace. More>>

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GroupM Downgrades 2015 Ad Spend Forecast   2 Sep, 2015

NEW YORK – WPP’s GroupM has issued a forecast downgrade for 2015 ad-spending growth. In...More>>

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CMOs, Studies See Social Media Getting Lots of Likes   2 Sep, 2015

CHICAGO – Social media is getting a lot of likes. A new survey of ad agencies during the second...More>>

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A 5.7-Percent Increase Predicted for Holiday Retail Sales   2 Sep, 2015

NEW YORK – Early indications point to a strong holiday retail season for the United States. More>>

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DRMA Announces Nominees for 2015 Marketer of the Year Award   2 Sep, 2015

SANTA ANA, Calif. – The DRMA – the alliance for performance-based marketers – and Response...More>>

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TV Analytics Firm Taps DRTV to Market Itself   26 Aug, 2015

PORTSMOUTH, N.H. – It may be the perfect example of a marketing-services company putting its...More>>

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Politics to Spur Digital Ad Dollar Boom in 2016   26 Aug, 2015

WILLIAMSBURG, Va. – A new forecast says political digital advertising will break the...More>>

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Study: Pay TV Subs a Mix of Good and Bad   26 Aug, 2015

DALLAS – Roughly 25 percent of consumers who subscribe to pay TV made changes to their...More>>

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Media Planners: TV’s Share of Ad Spend Dropping   26 Aug, 2015

NEW YORK – More than half of media planners expect TV’s share of ad spending to fall in the...More>>

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Media Stocks Battered During ‘Market Correction’   26 Aug, 2015

NEW YORK – Media company stocks posted huge drops as Wall Street saw a three-day sell-off...More>>





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