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Social Takes a Back Seat to E-mail in Black Friday Sales   7 Dec, 2016

SAN JOSE, Calif. – Adobe Digital Index reports e-mail performed 17 times better than social media...More>>

Marketers: Proving ROI Beats Brand Awareness Metrics   7 Dec, 2016

EMERYVILLE, Calif. – A new study from Leapfrog Marketing Institute says proving return on...More>>

Trump Appointees Leave Questions About FCC, Net Neutrality   7 Dec, 2016

WASHINGTON – President-elect Donald Trump has now appointed three opponents to net neutrality and...More>>

DirecTV Now Launch is Shaky; Ad Options, FCC Actions Remain Unclear   7 Dec, 2016

NEW YORK – Despite a shaky launch, AT&T’s new over-the-top (OTT) streaming bundle service,...More>>

Lockard & Wechsler’s Asieya Pine Wins DRMA Member of the Year   7 Dec, 2016

NEW YORK – Response Magazine and the DRMA – the alliance for performance-based marketers –...More>>

Studies: Local TV Ads Will Slide in 2017   30 Nov, 2016

WILLIAMSBURG, Va. – Double-digit percentage declines are expected for traditional local TV...More>>

Future of FCC, Net Neutrality Uncertain in Trump Administration    30 Nov, 2016

WASHINGTON – Questions about the future of both net neutrality and the Federal Communications...More>>

Study: OTT, MVPD Can Survive Together; SVOD Grows in 2016   30 Nov, 2016

NEW YORK – A new report from market research giant GfK says over-the-top (OTT) services and...More>>

AT&T Fires the Latest Shot in Skinny Bundle War: DirecTV Now   30 Nov, 2016

NEW YORK – On Monday, AT&T fired its first shot in the “skinny bundle” war, officially making...More>>

Mobile, Search Add Sizzle to Holiday Weekend Shopping   30 Nov, 2016

SAN JOSE, Calif. – The two words to remember for the official start of the 2016 holiday shopping...More>>

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