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Report: Birchbox on the Auction Block, Walmart a Potential Buyer   16 Aug, 2017

NEW YORK – Online subscription beauty retailer Birchbox is discussing a potential sale with...More>>

ANA Report Cites Transparency, Oversight Issues; Ad-Tech Execs Admit Problems    16 Aug, 2017

NEW YORK – The Association of National Advertisers’ (ANA) report criticizing industry...More>>

Facebook’s Launches ‘Watch’; Analysts Say It Could Be a Game Changer   16 Aug, 2017

MENLO PARK, Calif. – Traditional TV and YouTube have a new competitor: Facebook’s newly...More>>

FX’s Landgraf Calls Metrics Driving Netflix, Amazon, Hulu a ‘Stiff Headwind’ for Traditional TV Programmers   16 Aug, 2017

BEVERLY HILLS, Calif. – FX Networks chief John Landgraf told those gathered at the Television...More>>

National TV Ad Revenues Dip; Analyst Expresses Concern   16 Aug, 2017

NEW YORK – National TV advertising revenues of major media companies dropped 1 percent in the...More>>

Facebook to Favor Mobile Optimized Websites; Strengthens Fight Against Fake News    9 Aug, 2017

MENLO PARK, Calif. – Facebook announced a new algorithm that will reduce the reach of websites...More>>

Report: Snap Losing Advertisers, Influencers, and More   9 Aug, 2017

LOS ANGELES – A new report from CNBC says Snapchat is facing serious trouble that includes waning...More>>

OTT Metrics Getting a Closer Look; Viewability, Fraud at Issue   9 Aug, 2017

NEW YORK – A new study says a major obstacle for marketer metrics is that neither Nielsen nor...More>>

Pay TV Nears 1 Million Subscriber Losses in 2Q: ‘Worst Quarterly Loss Ever’   9 Aug, 2017

NEW YORK – Media analysts’ fears of subscriber losses for pay TV have now been realized: losses...More>>

2Q Network Financial Results a Mixed Bag   9 Aug, 2017

NEW YORK – Second-quarter financial results among major TV network groups proved to be mixed.More>>

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