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Survey: Marketers Should Tap Omnichannel for More Sales    25 May, 2016

NEW YORK – Consumers reached through several marketing channels buy more often from their...More>>

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Google Makes Last Pitch to Court on Pay-Per-Click Class Action   25 May, 2016

MOUNTAIN VIEW, Calif. – Google has made its final pitch to the U.S. Supreme Court about a lawsuit...More>>

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Upfront Revs Up Slightly for Broadcast, Down for Cable   25 May, 2016

NEW YORK – Broadcast networks will see a meager 2-percent rise in overall upfront revenues this...More>>

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Indices: TV Prices Firm Up as Scatter Market Tightens   25 May, 2016

NEW YORK – National TV advertising marketplace prices show some firming as scatter market...More>>

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Democratic FCC Commissioner: Broadband Privacy Proposal Moving Too Fast   25 May, 2016

WASHINGTON – Earlier this year, Federal Communications Commission (FCC) member Jessica...More>>

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FDA Examines Meaning of ‘Healthy’   18 May, 2016

WASHINGTON – Kellogg Co. doesn’t market Frosted Flakes or Pop-Tarts as healthy, but under...More>>

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Analysts Differ on TV Ad Market in Second Half of 2016   18 May, 2016

NEW YORK – Despite a 4-percent growth in total national TV advertising, and broadcast networks...More>>

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Retailers to Grow Mobile Ad Spend by 52% in 2016   18 May, 2016

NEW YORK – This year, retail marketers will spend $15.1 billion in paid digital media ads (a...More>>

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Amazon to Add YouTube-like ‘Video Direct’   18 May, 2016

SEATTLE – Amazon has unveiled Amazon Video Direct (AVD), a YouTube competitor that will give...More>>

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Study: Consumers Hate Ads, But Love Free Content   18 May, 2016

SAN FRANCISCO – It’s the tale of two studies: a Harris Poll commissioned by Lithium...More>>




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