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New Deal Could Boost Local TV Broadcast Programmatic   10 Feb, 2016

LOS ANGELES – Independent media services agency U.S. International Media (USIM) has struck a deal...More>>

ANA: Half of Brands Use Startups for Social Media, Content   10 Feb, 2016

NEW YORK – A new study from the Association of National Advertisers (ANA) found that about half...More>>

More Than Half of Americans Will Watch Streaming TV in 2016    10 Feb, 2016

NEW YORK – New research on digital video consumption says 2016 will be the first time more than...More>>

Mobile Influence on Store Sales Grows Past $1 Trillion    10 Feb, 2016

CAMBRIDGE, Mass. – U.S. shoppers spent $334 billion online last year. In physical stores, they...More>>

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A Salute to History: 2016 DR Hall of Fame Inductees Announced   10 Feb, 2016

SANTA ANA, Calif. – Response Magazine and its Advisory Board are proud to announce the inductees...More>>

Cannella Acquisition of MPH Dubbed ‘Great Milestone’   3 Feb, 2016

BURLINGTON, Wis. – Cannella Response Television founder Frank Cannella called his company’s...More>>

AT&T to Unveil New Video Service Before Spring   3 Feb, 2016

DALLAS – AT&T plans to unveil a new video service before spring.More>>

Strong TV Scatter Market Continues in Early 2016   3 Feb, 2016

NEW YORK – The strong TV scatter market from fourth-quarter 2015 is continuing into 2016. causing...More>>

After Rentrak Merger, comScore Shares Plans, Gives Nielsen ‘Formidable’ Competition   3 Feb, 2016

RESTON, Va. – Rentrak is now a wholly owned subsidiary of comScore as shareholders in both...More>>

Wheeler: Set-Top Proposal About Open vs. Closed Standards   3 Feb, 2016

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler is taking aim at...More>>

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