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Amazon Experimenting with Personalized Video Ads   20 Jul, 2016

EDINBURGH, Scotland – Online retail mammoth Amazon is experimenting with personalized video ads,...More>>

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‘Buy’ Buttons on Social Media Failing the Push Test   20 Jul, 2016

BROOKLYN, N.Y. – Nearly half of U.S. internet users age 18 and older say they wouldn’t shop via...More>>

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FTC: Herbalife Deceived Consumers, Fined $200M   20 Jul, 2016

WASHINGTON – Herbalife Ltd. will pay $200 million in fines levied by the Federal Trade Commission...More>>

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TV Beats Smartphones, PCs in All Age Groups   20 Jul, 2016

NEW YORK – Traditional TV, despite a downward trajectory, remains the single largest part of U.S....More>>

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ANA Transparency Guidelines: ‘Disclose All Potential Conflicts of Interest’   20 Jul, 2016

NEW YORK – The Association of National Advertisers (ANA) says advertisers should require their...More>>

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Mobile Video to Hit $25B by 2021; Ad Spending to Drive Two-Thirds of Total Value   13 Jul, 2016

BOSTON – Worldwide revenue from mobile video will reach $25 billion by 2021, says data analysis...More>>

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IBM: SVODers Dislike Ads, Frustrated With Buffering   13 Jul, 2016

NEW YORK – A new survey from IBM Cloud (formerly Clearleap) says despite the popularity of...More>>

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Comcast: Following FCC Cable Box Rules Not Feasible   13 Jul, 2016

WASHINGTON – Comcast says the Federal Communications Commission (FCC) plan to make TV channels...More>>

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Report: Strong TV Upfront Could Be Short-Lived   13 Jul, 2016

NEW YORK – A Barclays Research report says the healthy TV upfront market could be short-lived...More>>

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Programmatic TV Ad Spending to Hit $4.4 Billion in U.S. by 2018   13 Jul, 2016

NEW YORK – Programmatic TV ad spending in the U.S. will reach $4.43 billion in 2018, driven...More>>




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