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Washington State Debates New Privacy Bills   19 Apr, 2017

OLYMPIA, Wash. – One day after President Donald Trump signed the law repealing broadband privacy...More>>

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Simulmedia-Oracle Partnership Yields Linear TV Ad Deals Based on Purchase Data   19 Apr, 2017

REDWOOD CITY, Calif. – TV audience targeting platform Simulmedia will partner with Oracle Data...More>>

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Walmart’s Latest Jab at Amazon: Discounts for In-Store Pick-Up   19 Apr, 2017

BENTONVILLE, Ark. – Walmart continues to take jabs at Amazon with its latest offering: a discount...More>>

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Comcast Plans NBCU SVOD as Regulatory Restrictions Expire   19 Apr, 2017

PHILADELPHIA – NBCUniversal is planning to launch subscription-video-on-demand services (SVOD)...More>>

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Research: Traditional TV Viewing Remains Strong    19 Apr, 2017

NEW YORK – Reports of TV’s death are greatly exaggerated, according to new research. More>>

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Guidelines Available for Ad, Data Targeting   12 Apr, 2017

NEW YORK – In an effort to standardize “advanced” data-driven linear TV media deals, Advanced...More>>

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Several Companies Look to Board the Streaming Pay-TV Train   12 Apr, 2017

NEW YORK – Industry analysts are asking who’s next to jump on board the streaming pay-TV train....More>>

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Google Hits ‘On’ Switch for YouTube TV in 5 U.S. Cities   12 Apr, 2017

SAN MATEO, Calif. – Viewers in five major U.S. markets began getting Google’s new live TV...More>>

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New YouTube Rules Stir Backlash    12 Apr, 2017

SAN FRANCISCO – YouTube’s new application process that channels have to wade through to be...More>>

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Advertisers – Including Key DR Players – Bolt From O’Reilly   12 Apr, 2017

NEW YORK – A number of marketers who use direct response and performance-based marketing methods...More>>




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