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Media Rating Council Accredits Nielsen’s Digital TV Measurement   15 Feb, 2017

NEW YORK – The Media Rating Council (MRC), the de facto measurement standard in digital...More>>

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AT&T and Its Workers Still Negotiating   15 Feb, 2017

DALLAS – At press time, AT&T is reporting that it has not reached a settlement with the...More>>

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Twitter’s Revenue, Audience, and Stock Sagging   15 Feb, 2017

SAN FRANCISCO – Twitter missed analysts’ projections of fourth-quarter earnings and saw a...More>>

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Ad Review Board: Comcast Broadband Ads Are ‘Problematic’    15 Feb, 2017

NEW YORK – The National Advertising Review Board (NARB), a leading industry watchdog, told...More>>

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Viacom to Put ‘Full Power’ Behind ‘Flagship’ Networks   15 Feb, 2017

NEW YORK – Viacom has unveiled a plan to put a laser-like focus on six “flagship” networks...More>>

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Consumers Can Text for Discounts in Pfizer’s Latest Viagra TV Ad    8 Feb, 2017

NEW YORK – Pfizer’s new TV commercial for its erectile dysfunction drug Viagra lets viewers...More>>

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Report: Cord-Cutters Double Since 2013; Costs are the Culprit   8 Feb, 2017

CAMBRIDGE, Mass. – Forrester Research reports that the number of pay-TV cord cutters has doubled...More>>

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Report: Local TV Ads to Rise 16% by 2020; Mobile Video to Jump 250% by 2021   8 Feb, 2017

CHANTILLY, Va. – BIA/Kelsey reports that after a 2017 dip from 2016’s $21.9 billion, local TV...More>>

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Ohlhausen: FTC to Focus on ‘Concrete’ Harms and Fraud   8 Feb, 2017

ATLANTA – Acting Federal Trade Commission (FTC) Chair Maureen Ohlhausen says the commission will...More>>

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Performance Marketers Get Super Bowl Playing Time    8 Feb, 2017

CARLSBAD, Calif. – The advertising sales numbers for Super Bowl LI are in: $432.4 million came...More>>




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