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Best Practise Guide for Email Blasts
- Advertiser to provide Response with a HTML email blast which includes a boiler plate that hosts an unsubscribe link and a physical address (can not use a PO Box). For Best results, your header should not be larger than 650x100 pixels and no more than 25% of your HTML email should be images
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Advertiser to provide Response with their desired SUBJECT LINE for the email blast. For best results it should 25 characters or less and it should include little to no punctuation
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Advertiser to provide Response with thier desired FROM LINE for the email blast. For example, FROM company xyz
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All custom email artwork needs to be sent to Kathryn Flinn 5 business days prior to the distribution date at kflinn@questex.com. If there are questions, Kathryn can be reached at 714.338.6734
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In addition to the advertiser’s boiler plate, Response will include a Questex Media Group, LLC. boiler plate (standard for spam laws). Response will manage your opt-outs and will only distribute your message to our opt-in email audience of roughly 18,500 subscribers. Should an advertiser have multiple custom email blasts scheduled, Response will send their message to only our opt-in audience that has not unsubscribed from previous email blasts from that advertiser.
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Click here to view Requirements and Custom eBlast Specifications and Best Practices
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