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Advertising Rates
2010 Advertising Rates
Response Magazine Print Advertising
DISPLAY ADVERTISING (NET)
| 1X | 3X | 6X | 12X | 18X | 24X | |
| Spread | $10,394 | $10,082 | $9,780 | $9,486 | $9,202 | $8,926 |
| Full-Page | $5,471 | $5,306 | $5,147 | $4,993 | $4,843 | $4,698 |
| 1/2-Page | $3,581 | $3,473 | $3,369 | $3,268 | $3,170 | $3,075 |
| 1/3-Page | $2,553 | $2,476 | $2,402 | $2,330 | $2,260 | $2,192 |
| 1/4-Page | $2,052 | $1,990 | $1,930 | $1,873 | $1,816 | $1,762 |
| 1/6-Page | $1,216 | $1,179 | $1,144 | $1,110 | $1,076 | $1,044 |
Cover 2: add 15% • Cover 3: add 15% • Cover 4: add 20%
Preferred Position: add 10%
CLASSIFIED ADVERTISING PER INCH (NET)
| 6X | 12X | 18X | 24X | |
| Per Inch | $215 | $205 | $195 | $185 |
Classified advertising column width = 3 3/8". (Price is for vertical inch.)
Minimum 6X run required for classified advertising.
| Online Classified Ad | $30 net per month* |
*With any print purchase. Click here to few current online listings.
Online Advertising
| RESPONSE MAGAZINE WEB SITE ADVERTISING (NET) | |
| www.responsemagazine.com (Run-Of Site/Rotation) | |
| 468x60 Banner | $950 net per month |
| 728x90 Leader Board Banner | $1,490 net per month |
| 160x600 Skyscraper Banner | $1,510 net per month |
| 300x250 Box | $999 net per month |
| RESPONSE EXPO WEB SITE ADVERTISING (NET) | |
| www.responseexpo.com (Run-Of Site/Rotation) | |
| 468x60 Banner | $950 net per month |
| 728x90 Leader Board Banner | $1,490 net per month |
| DRMA WEB SITE ADVERTISING (NET) | |
| www.thedrma.com (Run-Of Site/Rotation) | |
| 468x60 Banner | $950 net per month |
| 728x90 Leader Board Banner | $1,490 net per month |
| 160x600 Skyscraper Banner | $1,510 net per month |
| 300x250 Box | $999 net per month |
| AS SEEN ON RESPONSE TV WEB SITE ADVERTISING (NET) | |
| www.asseenonresponsetv.com (Run-Of Site/Rotation) | |
| 468x60 Banner | $950 net per month |
| 160x600 Skyscraper Banner | $1,510 net per month |
| RESPONSE THIS WEEK E-NEWSLETTER ADVERTISING (NET) | |
| Circulation 18,000 weekly distribution | |
| 728x90 Leader Board Banner | $750 net per week |
| 468x60 Banner (Top Banner) | $400 net per week |
| 468x60 Banner (Bottom Banner) | $300 net per week |
| 120x240 Button (1st position) | $400 net per week |
| 120x240 Button (2nd position) | $350 net per week |
| 120x240 Button (3rd position) | $300 net per week |
| 120x240 Button (4th position) | $300 net per week |
| E-MAIL BLAST | |
| Distributed to 18,000 opt-in readers | $2,500 net per blast |
Note: All prices in U.S. dollars
To advertise with Response, contact our advertising team:
 John Yarrington Publisher t:714.338.6724 |
 Adam Carrillo Director of New Business Development t:714.338.6723 |
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