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Advertising Mechanical Requirements

Response Magazine
Trim size: 7 3/4" x 10 1/2"
Keep all live matter (i.e. type, borders) 3/8" from trim edges.
Include 1/8" bleed for images/backgrounds that extend off the page.

AD SIZE
2-Page Spread (Trim)
2-Page Spread (Bleed)
Full Page (Trim)
Full Page (Bleed)
2/3 Page
1/2-Page Horizontal
1/2-Page Vertical
1/3-Page Horizontal
1/3-Page Vertical
1/4-Page Vertical
1/4-Page Horizontal
1/4-Page Horizontal Spread (Bleed)
1/6-Page Horizontal
1/6-Page Vertical
WIDTH
15.5"
15.75"
7.75"
8.0"
4.5"
6.75"
4.5"
4.5"
2.125"
3.375"
6.875"
15.75"
4.5"
2.125"
DEPTH
10.5"
10.75"
10.5"
10.75"
9.5"
4.75"
7.25"
4.75"
9.5"
4.75"
2.0"
2.25"
2.25"
4.75"
Advertising Mechanical Requirements

Digital Specifications
Digital Data is required for ad submissions. Preferred format is PDF/X-1a. Any ads supplied as native application files are subject to a processing fee of $150. 

For detailed instructions, contact Sue Gigliotti at 218-279-8852 for digital submission instructions.

A SWOP-certified color proof MUST be forwarded with the digital data. If we do not receive this proof, we cannot guarantee the accuracy of the ad and will not issue any make goods. If materials instructions are not given within 7 days of space reservation, publisher reserves the right to pick up previous materials. Invoices rendered at date of publication. Terms/conditions are in accordance with 2010 Response rate cards.

CANCELLATIONS NOT ACCEPTED AFTER SPACE RESERVATION DEADLINE.


DISPLAY ADS
Send all materials and insertion orders to:
Sue Gigliotti
Questex Media
306 West Michigan Street, Ste. 200
Duluth, MN 55802
t:218.279.8852
f:714.338.8813
CLASSIFIED ADS
Send all materials to:
Debra Parker
Questex Media
306 West Michigan Street, Ste. 200
Duluth, MN 55802
t:218.279.8824
f:218.279.8813

Online Advertising Specifications
www.ResponseMagazine.com
www.ResponseExpo.com
www.TheDRMA.com
Response This Week E-Newsletter

AD TYPE DIMENSIONS SIZE FORMAT
Leader Board Banner 728x90 30k GIF, JPG, SWF
Banner 468x60 30k GIF, JPG, SWF
Skyscraper Banner 160x600 30k GIF, JPG, SWF
Box 300x250 30k GIF, JPG, SWF
Button 120x240 30k GIF, JPG, SWF

Note: Dimensions are pixel width x height.
Size indicated is the maximum allowable.














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