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The Voice February 2012

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7 Feb, 2016

DRMA

DRMA Member Benefits

Blue Arrow RSVP today to join us at the annual Chicago Reception event in March.
Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.
Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year.
Blue Arrow Check out member deals at DRMASavings.com.

To view a complete list of member benefits, visit www.TheDRMA.com today!



Chicago Reception RSVP
 
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Legal and Regulatory Voices of DRMA
In Big Win for Business, Supreme Court Upholds Mandatory Arbitration 
Direct response marketers are under assault not only from the Federal Trade Commission (FTC) but also from class action mills that are targeting the advertising of dietary supplements and other consumer products. The financial consequences of an attack from either front can be devastating. Compliant business practices normally are good enough to keep the FTC at bay, but the same can't always be said for plaintiffs' lawyers who specialize in the art of the shakedown. Playing the odds, they know that the threat of a class action, even against law-abiding marketers, can be enough to extract a hefty settlement and payday for themselves.
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No Harm, No Foul: Court Dismisses LinkedIn User's Claims of Wrongful Disclosures 
LinkedIn Corp. successfully argued for the dismissal of a class action lawsuit – Low v. LinkedIn Corporation – filed in the U.S. District Court, Northern Division of California by plaintiff Kevin Low, who alleged that LinkedIn improperly permitted third-party advertisers to view personal information of LinkedIn users, including their personal browsing histories and other potentially sensitive information that may be gathered based on a user's prior searches. As a result, Low claimed that LinkedIn's conduct had harmed him in two ways.
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FTC Maintains Attention on Online Endorsers 
Under the Federal Trade Commission's (FTC) Endorsement and Testimonial Guidelines, the FTC will view it as deceptive and therefore unlawful under the FTC Act if an endorser of a product in the online environment – a blogger, product reviewer, or commentator – posts, tweets, or E-mails something good about a company or its product when there is an undisclosed "material connection" between that endorser and the company or product which he or she has just endorsed.
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FTC Permanently Halts Operators of Fake Acai Berry Websites 
The Federal Trade Commission's (FTC) aggressive efforts to shut down the operators of so called "fake news sites" promoting acai berry supplements, and other weight-loss products has resulted in a strong settlement prohibiting the defendants from engaging in such conduct in the future and seizing virtually all available assets from the website operators.
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DRMA News & Case Studies

RSVP Now for the Chicago Reception Event!Vertigo Sky Lounge

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) is proud to announce its annual Chicago Reception, scheduled for March 12 from 6-9 p.m. at the Vertigo Sky Lounge at the Dana Hotel and Spa's hip 26th floor location at 660 N. State St. in Chicago.

The DRMA Chicago Reception is held annually during the International Home+Housewares Show. Space at this year’s cocktail reception is limited, so RSVP here as soon as possible to secure your spot! All guests must RSVP here.


Calling all DRMA Members! Response Expo is Back!Response Expo 2012

SANTA ANA, Calif. – Response Expo 2012 is back in sunny San Diego, from May 15-17. Now is the time to take advantage of your DRMA membership discounts at Response Expo! Register here for DRMA discounted All-Access Badges. Benefits include:

  • 38% off All-Access Badges
  • $600 off per 100 sq. ft of Booth Space
  • Sponsor a DRMA Business Suite
  • And much much more!!!

Contact Dan Donati today about exhibiting or sponsoring Response Expo at 714-338-6723 or ddonati@questex.com

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