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DRMA Voice January

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10 Jan, 2012


DRMA Member Benefits

Blue Arrow RSVP today to join us at the annual Chicago Reception event in March.
Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.
Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year.
Blue Arrow Check out member deals at

To view a complete list of member benefits, visit today!



Legal and Regulatory Voices of DRMA
FTC Wins Round 3 in Lane Labs Battle 
The Federal Trade Commission (FTC) has won a third and decisive round in its ongoing battle with Lane Labs and Andrew Lane (its president), convincing a federal district court to reverse its earlier ruling and hold the defendants in contempt of their previous consent order with the FTC.
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Will the New CFPB Even Crawl? 
Last July, the new Consumer Financial Protection Bureau (CFPB), conceived by Congress in the post-crash financial regulatory overhaul, came into being with great fanfare, carrying hopes it would champion consumer interests against the types of predatory practices that had helped bring about the "Great Recession." Six months later, the question can be asked: was the CFPB stillborn, a victim of "infanticide" by the same Congress that gave it birth?
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Exposing Naked Juice 
Is your product labeled or advertised as "All Natural" or some variation thereof? Determining whether a product may properly be labeled "All Natural" is not as simple as it sounds, and this issue has resulted in some new litigation.
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Know the Rules Before Working With Non-Profits 
For-profit marketers and charitable organizations increasingly work together, and these relationships have recently attracted the attention of a number of state attorneys general. Many times, charities will hire direct marketers, call centers and professional fundraisers who use their experience to increase the success of their campaigns.
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RSVP Now for the DRMA's Chicago Event on March 12!

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) is proud to announce its annual Chicago Reception, scheduled for March 12 from 6-9 p.m. at the Vertigo Sky Lounge at the Dana Hotel and Spa's hip 26th floor location at 660 N. State St. in Chicago.

The DRMA Chicago Reception is held annually during the International Home+Housewares Show. Space at this year’s cocktail reception is limited, so RSVP here as soon as possible to secure your spot! All guests must RSVP here.

Calling All DRMA Members! Response Expo Is Back!

SANTA ANA, Calif. – Response Expo 2012 is back in sunny San Diego on May 15-17. Now is the time to take advantage of your DRMA membership discounts at Response Expo! Register here for DRMA discounted All-Access Badges. Benefits include:

  • 38% off All-Access Badges
  • $600 off per 100 sq. ft of Booth Space
  • Sponsor a DRMA Business Suite
  • And much, much more!
Contact Dan Donati today about exhibiting or sponsoring Response Expo at 714-338-6723 or

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