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Article Do-It-Myself? Show Me How Since 1929, Festool has been building customer interest in its precision, high-quality power tools through a strong branding campaign and long-term reputation in the hardware industry. The strategy has worked well for the German firm, whose founders developed the first portable chainsaw 80 years...More>>
	Article 9th Annual Pan-Pacific Market Guide Australia’s population is pretty old — and getting older. DR marketers with the right recipe of market, message and media just might be able to turn silver into gold. More>>

Marketer of the Year Voting Complete; Winner Announced Sept. 22 in Las Vegas

Voting is closed and the final ballots are in for the Second Annual Direct Response Marketing Alliance (DRMA) Marketer of the Year Award competition. The winner will be announced at a special event Sept. 22 amid the glitz and glamour of Las Vegas’ hottest new nightclub — HAZE at City Center!

The DRMA Marketer of the Year Award honors the outstanding achievement of a marketer in the direct response industry. The award provides an opportunity for marketers to gain recognition among their peers, the DR industry at large and the press community — as well as receive prominent exposure through Response Magazine and the DRMA. The announcement of the winner will take place during a special event — sponsored by Convergys, Dial 800, KSL Media, REVShare, Cambridge Commerce and Imagine Fulfillment Services — at HAZE from 9 p.m.-midnight on Wednesday, September 22. To attend this event, you must RSVP here.

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Customers Come First at Barclaycard US 16 Aug, 2010

Article By: Thomas Haire

While most organizations advertise simplicity, we are focused on making it simpler for prospective and current customers to respond and engage with us on their terms,” says Michelle Bottomley, chief marketing officer for Wilmington, Del.-based Barclaycard US. “This says to me that direct...More>>

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Location-Based Advertising on the Rise, Study Shows 7 Sep, 2010

News By :Jackie Jones

Marketers will spend $1.8 billion on location-based marketing in 2015, a significant increase from the $42.8 million expected to be spent in 2010, according to a new study by ABI Research.More>>

FTC Subpoenas 48 Food Marketers 7 Sep, 2010

News By :Jackie Jones

The Federal Trade Commission (FTC) has subpoenaed 48 food companies that market to children and teenagers, three years after it first delivered “orders to file special report” in order to encourage more self-regulation in the industry.More>>

Wine Importer Targets Millennials with Barcode Campaign 7 Sep, 2010

News By :Jackie Jones

Wine owner and importer Lion Nathan Wine Group is targeting millenials with a new 2D barcode marketing platform attached to wine bottles that launched Sept. 1.More>>

Brand 'Warmth' Key to Consumer Loyalty 7 Sep, 2010

News By :Jackie Jones

Consumers’ perceptions of a brand’s warmth along with its competence can heavily influence both purchase intent and loyalty, according to a new study by Relational Capital Group and a team of Princeton University researchers.More>>

Baby Carrot Growers Launch Snack-Based Marketing Effort 7 Sep, 2010

News By :Jackie Jones

During a time when many food marketers are stressing the benefits of health, the baby carrot industry is taking its latest marketing campaign a slightly different direction, aiming to convince consumers that the vegetable isn’t just for health nuts.More>>

From Response This Week

Euro RSCG Edge, the direct response marketing arm of Euro RSCG Worldwide, announces a newly reorganized short-form media group, with Jennifer Peabody as vice president of short-form media and Chad Crammer as director of client services for short-form media.

OmniResponse Inc., the wholly owned consumer products enterprise of OmniReliant Holdings Inc., opens a new sales office for its retail sales division, and appoints Travis Berger as vice president of retail sales.

Northern Response Intl. Ltd., Canadian and International distributor of ShamWow! and Slap Chop, is exhibiting at the Tokyo International Gift Show Sept. 7–10 at the Tokyo International Exhibition Centre.

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