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Web Exclusive: The Fact That We Can Doesn’t Mean We Should   
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Data Drivers: Customer Lifetime Value: A Roadmap to Reality   
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Response Advisors Forum: Entering the ‘Omnichannel’ Era   
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Response Magazine’s 19th Annual State of the Industry Report   
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Response Advisors Forum: An Old Foe Becomes a Best Friend   

Cover Story
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Racing to Success   

“For companies like ours, direct response is a blessing,” says Anthony Volpe, Northern California-based chief marketing officer of Social Discovery Ventures (SDV), a European e-commerce company that operates in the international dating, gaming and social travel spaces. “Especially as an online brand, we want to have data at our fingertips and access to see immediate response numbers online....More>>


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Media Stocks Battered During ‘Market Correction’    
Media Planners: TV’s Share of Ad Spend Dropping    
Study: Pay TV Subs a Mix of Good and Bad    
Politics to Spur Digital Ad Dollar Boom in 2016    
TV Analytics Firm Taps DRTV to Market Itself    



DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients    

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Los Angeles-based Swipe Payment Solutions. In that time, Curtis Kleinman has risen to the title of chief operating officer and the company has made major inroads in both staffing and technology to service its burgeoning client base. Recently,...More>>


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