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Web Exclusives
Response Magazine’s 19th Annual State of the Industry Report   
Response Advisors Forum: An Old Foe Becomes a Best Friend   
Web Exclusive: Getting in — And Staying in   
Response Advisors Forum: Let’s Get Digital   
Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers   

Cover Story
Smoothing Out a Few Wrinkles   

“We’ve been able to build a business while branding,” says Rich Ransom, president of ICTV Brands Inc., a publicly-traded marketing company (OTC: ICTV) focused on the health, wellness and beauty sector, based in Wayne, Pa. “A lot of companies use the ‘Mad Men’ model, going to Madison Avenue and dropping $10 million, saying, ‘Brand my product so people will go to the store.’...More>>

Breaking News
Aereo Files for Bankruptcy; Investors Lose $95.6M    
Holiday Online Spending to Jump 16 Percent    
OTT Services Could Reach $5.8B in Revenue This Year    
FCC Postpones Net Neutrality Vote; ‘Big Dogs Are Going to Sue’    
Digital Ad Spend to Pass TV    

DRMA Spotlight
DRMA Spotlight: Technology and Teamwork    

In January 2013, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Temecula, Calif.-based OpenJar Concepts (OJC). Adam Warren, president, and Reno Renaldo, executive vice president, shared insights on the now-five-year-old company’s background, services and vision. Recently, Response caught up with Warren and Renaldo again for...More>>

News Corner
News Corner November 26, 2014    
News Corner November 19, 2014    
News Corner November 12, 2014    
News Corner November 5, 2014    
News Corner October 29, 2014    
News Corner October 22, 2014    

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