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Web Exclusive: The Fact That We Can Doesn’t Mean We Should   
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Data Drivers: Customer Lifetime Value: A Roadmap to Reality   
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Response Advisors Forum: Entering the ‘Omnichannel’ Era   
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Response Magazine’s 19th Annual State of the Industry Report   
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Response Advisors Forum: An Old Foe Becomes a Best Friend   

Cover Story
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More Than Just Talking Heads   

“Our business was built leveraging direct-to-consumer digital marketing techniques,” says Gregg Spiridellis, co-founder and CEO of digital media and entertainment company JibJab, based in Marina del Rey, Calif. “We were obsessed with building our e-mail list and making it easy for visitors to refer our website to friends — and that’s how we got ‘This Land’ to go viral in 2004.”More>>


Breaking News
Madison Ave. Moves $2 Billion From Traditional Media    
Mobile Payments Could Rise Due to EMV    
Streaming TV Viewing Tops One-Quarter of Time Spent Watching Programming    
TV Everywhere Viewing Up, but Still Tough to Access    
AT&T: FCC Should ‘Recognize Its Error’ Over Throttling    



DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients    

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Los Angeles-based Swipe Payment Solutions. In that time, Curtis Kleinman has risen to the title of chief operating officer and the company has made major inroads in both staffing and technology to service its burgeoning client base. Recently,...More>>


News Corner
News Corner August 5, 2015    
News Corner July 29, 2015    
News Corner July 22, 2015    
News Corner July 15, 2015    
News Corner July 8, 2015    
News Corner July 1, 2015    





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