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Response Advisors Forum: Parsing the Projections   
Web Exclusive: DR Radio Rocks the Reach   
Response Magazine’s 21st Annual State of the Industry Report   
Response Advisors Forum: What’s the Attribution Solution?   
Web Exclusive: Healthy Changes   

Cover Story
Cover Story: Rock On!   

“There are two things I look for in a campaign,” says Niharika Shah, vice president, head of brand marketing & advertising, for Newark, N.J.-based Prudential Financial Inc. (NYSE: PRU). “First, is there an insight that is guiding the work we’re doing — a true insight, one that’s actionable and that resonates? It’s not a data point. It must be more. The second, I learned the hard way...More>>

Breaking News
Wheeler Not Leaving FCC Quietly; Warns Republicans Not to Repeal Net Neutrality    
Super Bowl Could Draw $500M in TV Ads; Social Media Scoring Big    
TV Usage Data: Live Viewing Flat at 92% in 2016    
IAB: Mixing Traditional and Digital Raises Purchase Intent by 90%    
Deloitte: ‘Flat Is the New Up’ in TV Ad Revenues; Predicts a Flat 2017    

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DRMA Spotlight
DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising    

Rebranded in late 2014, Z Living is a TV network that brings viewers the best in health entertainment both on air and online ( In September 2015, Rafe Oller joined the Los Angeles-based network as general manager. Recently, Response caught up with Oller for this DRMA Spotlight. More>>

News Corner
News Corner January 18, 2017    
News Corner January 11, 2017    
News Corner January 4, 2017    
News Corner December 21, 2016    
News Corner December 14, 2016    
News Corner December 7, 2016    

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