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Cover Story
Cover Story: A Beautiful Expansion   

“We are a new player in the U.S., and we are learning what’s effective with our customers,” says Igor Credali, digital and e-commerce manager of Kiko Milano USA, the Milan, Italy-based international cosmetics brand that expanded into the American market in 2015. “So far, we are acquiring customers in an organic way and all of our digital marketing efforts are return-on-advertising-spend...More>>

Breaking News
Traditional Ads Slow in 2Q; Overall Ad Spend on Pace for Record    
Retail Sales to Rise 6% in ’16; Online May See Best Holiday in 5 Years    
Report of Possible GfK Sale Shakes Media Research Industry    
FTC Chair: Respect Consumers' Wishes    
Privacy Advocates: WhatsApp Breaks Privacy Promise    

Response Expo 2015


DRMA Spotlight
DRMA Spotlight: Not Toying With Your Business    

“When we take on a new client, we have a holistic approach to designing a solution that will fit its needs,” says Ayal Latz, owner of DRMA member company a2b Fulfillment, based in Greensboro, Ga. “We’re strategic about the entire series of events that make up the sales process. It’s about communication, personalization, and presentation...More>>

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