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Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers   
WEB EXCLUSIVE: Climate Controlled Storage – A Cool Trend   

Cover Story
The Zumba Revolution   

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO and co-founder of Zumba Fitness LLC, the international brand based in Hallandale Beach, Fla. “Through DR, we recognized a new opportunity for people who may be unfit or uncomfortable with themselves to start exercising — and it’s really a beautiful thing.”More>>

Breaking News
FCC Asked to Remove State Restrictions on Cable Competition    
Report: Broadcast, Cable TV Ad Revs to Drop 6%    
Paid Search No. 1 Way to Gain Customers    
Worldwide E-commerce Sales to Rise Nearly 20 Percent This Year    
Pay TV a Mixed Bag: Stabilized but Still Challenged    

DRMA Spotlight
DRMA Spotlight: The Vantiv Advantage    

Vantiv, based in Symmes Township, Ohio — with offices in Dallas, Houston, Louisville, Tinley Park, Ill., and Lowell, Mass. — has provided innovative payment processing solutions for more than 40 years. The Direct Response Marketing Alliance (DRMA) member company, publicly traded on the New York Stock Exchange (NYSE: VNTV), believes the secret...More>>

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