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2010 DRMA MOY Nominee - Thane Direct, Inc.


5900 Wilshire Boulevard                   
Suite 1740                       
Los Angeles, CA 90036                   
(323) 931-3600          


Top three reasons for your company's success during the past year:
1. Thane's continued focus on the highest possible quality products that meet broadest range of consumer base
2. Company’s fully integrated operations, from product development and sourcing to every aspect of direct and retail marketing

3.Company’s strategically located in-country global sales and marketing offices

Company's accomplishments in the DR industry in the past 12 months:
Over the past 12 months, Thane Direct has succeeded in building upon legacy DR brands such as the AB-Doer, Orbitrek, The H2O Mop and Flavorwave with the introduction of enhanced versions to keep each global brand fresh, while at the same time has successfully introduced all-new DR product lines such as Derma Seta, 3 Minute Legs and Slim ‘N Lift.  Additionally, Thane has opened up new international sales and marketing, product development and media management operations in Latin America, Europe and the Middle East.

Campaign #1 Product: H2O Mop Ultra
Launch Date: February 2009
Units Sold - DTC: 2,200,000
Units Sold - Retail: 620,000
View Infomercial

Campaign #2 Product: Flavorwave Turbo
Launch Date: April 2009
Units Sold - DTC: 1,900,000
Units Sold - Retail: 260,000
View Infomercial

Campaign #3 Product: AB-Doer Twist
Launch Date: January 2010
Units Sold - DTC: 670,000
Units Sold - Retail: 380,000
View Infomercial


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