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2010 DRMA MOY Nominee - Hampton Direct, Inc.

Hampton Direct

 
291 Hurricane Lane P.O. Box 1199
Williston, VT 05495
United States
(802) 876-1500
http://www.hampton-direct.com
 
 

Top three reasons for your company's success during the past year:
1.Hampton Direct maintains a clear focus on products that solve everyday problems.  
One of the reasons Hampton Direct’s business has flourished this past year is its focused commitment to solving everyday problems. The company behind some of today’s most popular “As Seen on TV” products does not promote the latest fads and gimmicks, but consistently provides affordable, highly effective solutions to life’s little challenges.  Under the leadership of CEO and founder Steve Heroux, Hampton Direct concentrates on designing and selling  useful household items, such as the Wonder Hanger, Total Pillow and Twin Draft Guard, each designed to address a specific household problem.  Because of their quality and utility, Hampton Direct products’ have a loyal following and are enthusiastically endorsed by the media, bloggers and customers.

2.Hampton Direct products are conceived, designed and marketed all under one roof.
Unlike competitors who outsource many functions, Hampton Direct handles every aspect of product development and marketing from its headquarters in Williston, Vermont.  From concept to engineering to graphic design and marketing, every step of product development takes place at Hampton Direct’s home base in Vermont.  This gives Heroux and his team total control of the product from start to finish, ensuring the highest product quality and consistency.

3.The Hampton Direct corporate culture of teamwork, commitment and giving back to the community translates into company success.
Hampton Direct’s success correlates directly to the passion and commitment of its employees.  Many of the products Hampton Direct sells were invented by in-house designers, giving every employee a strong sense of involvement. The staff functions as a team with a shared purpose and they collectively stand behind their products. Heroux understands the importance of recognizing the hard work and accomplishments of his staff and he encourages community service, supporting staff in their voluntary efforts.  To show appreciation to nearby communities, the company last year gave away thousands of dollars and let staff members decide which local charities would receive the donations.

Company's accomplishments in the DR industry in the past 12 months:
Hampton Direct has an impeccable track record gaining enormous success with three out of the four products launched. Plus, Twin Draft Guard and Wonder Hangers have both topped the JW Greensheets consistently for the past two years and more recently Total Pillow.

Campaign #1 Product: Twin Draft Guard
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Campaign #2 Product: Wonder Hangers
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Campaign #3 Product: Total Pillow
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