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2010 DRMA MOY Nominee - Euro-Pro

Euro-Pro180 Wells Avenue Suite 200
Newton, MA 02459
United States
(617) 243-0235

Top three reasons for your company's success during the past year:
1. Innovatively designed products that provide superior performance at an affordable price
2. Strong retail relationships, outstanding distribution and point-of-sale programs
3. Effective, informative, motivating longer-format DRTV advertising that sells the consumer by demonstrating product features and benefits

Company's accomplishments in the DR industry in the past 12 months:
In the past 12 months, Euro-Pro has pursued a retail-driving strategy that utilizes short- and long-form DRTV to raise consumer interest in their growing line of innovative, effective and economical housewares products. Currently Euro-Pro has five long-form programs on the IMS Top-25 list, and have more programming in the pipeline.

Campaign #1 Product: Shark Steam Pocket Mop
Launch Date: May 2009
Units Sold - DTC: Over 100,000
Units Sold - Retail: 2,000,000
Units Sold - Online: Over 50,000
View Infomercial

Campaign #2 Product: Shark Navigator Vacuum
Launch Date: July 2009
Units Sold - DTC: Over 50,000
Units Sold - Retail: 400,000
Units Sold - Online: 25,000
View Infomercial

Campaign #3 Product: Shark Portable Steam Pocket
Launch Date: September 2009
Units Sold - DTC: 200,000
Units Sold - Retail: Over 750,000
Units Sold - Online: Over 75,000
View Infomercial

Other Campaigns: Ninja Master Prep

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