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Web Exclusives
Response Magazine’s 21st Annual State of the Industry Report   
Response Advisors Forum: What’s the Attribution Solution?   
Web Exclusive: Healthy Changes   
Response Advisors Forum: A Long Run … and a Short Sprint   
Web Exclusive: Infographic — Political Campaign Spending Activities in the Digital Age   

Cover Story
Cover Story: A Big Victory — by the Slimmest of Margins   

“We are honored that Nutrisystem has been chosen as DRMA Marketer of the Year,” says Dawn Zier, president and CEO of Fort Washington, Pa.-based Nutrisystem. “The foundation of our performance-based marketing is a keen understanding of our customer and her/his weight-loss journey. Over the last few years, in addition to our benefit-driven creative, we have implemented an omnichannel strategy...More>>

Breaking News
Industry Reaction to AT&T’s Reported Time Warner Acquisition Varies    
TV Ad Spend Slips in September as Overall Q3 Ratings Sink    
Google/YouTube Start New TV Service, CBS to Offer Content    
ANA Attendees Get an Earful From Vaynerchuk, Liodice    
Groups Ask FTC to Ban ‘Influencer Marketing’ Aimed at Kids    

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DRMA Spotlight
DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising    

Rebranded in late 2014, Z Living is a TV network that brings viewers the best in health entertainment both on air and online ( In September 2015, Rafe Oller joined the Los Angeles-based network as general manager. Recently, Response caught up with Oller for this DRMA Spotlight. More>>

News Corner
News Corner October 26, 2016    
News Corner October 19, 2016    
News Corner October 12, 2016    
News Corner October 5, 2016    
News Corner September 28, 2016    
News Corner September 21, 2016    

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