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Web Exclusives
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Response Magazine’s 19th Annual State of the Industry Report   
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Response Advisors Forum: An Old Foe Becomes a Best Friend   
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Web Exclusive: Getting in — And Staying in   
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Response Advisors Forum: Let’s Get Digital   
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Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers   

Cover Story
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Personable, Proactive, Powerful   

“We are clearer now about our responsibility to meet the future than ever before,” says Greg Renker, founding partner and co-chairman of Guthy-Renker LLC, based in Santa Monica, Calif., and with offices in Palm Desert, Calif., near the homes of Renker and co-founder Bill Guthy. “The fundamentals of selling and influencing consumers — the whole process changes so quickly, but we remain...More>>


Breaking News
FTC Issues Warning Letter to Advertisers    
Report: 2014 Is the Year Premium Video Inventory Went Programmatic    
Comcast Lashes Out at Critics of TWC Deal    
Digital Fueling Global Ad Expansion    
Magna: Programmatic Now Nearly Half Of All Media Buys; RTB Will Dominate    



DRMA Spotlight
DRMA Spotlight: O2 Media Seeks a New Level of Excellence    

O2 Media is a fully integrated media and television production company, based in Pompano Beach, Fla., and a Direct Response Marketing Alliance (DRMA) member.More>>


News Corner
News Corner October 1, 2014    
News Corner September 24, 2014    
News Corner September 17, 2014    
News Corner September 10, 2014    
News Corner September 3, 2014    
News Corner August 27, 2014    





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