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Cover Story
‘What Happens in Vegas ...’   

“Performance-based marketing allows us to be able to react in real time to consumers’ needs,” says Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA), the official destination marketing organization of Las Vegas and operator of ­ “During the ‘great recession,’ we needed that flexibility because consumer needs were...More>>

Breaking News
Ad Leaders React to Brexit; Uncertainty Lingers in Market    
Report: Addressable TV Ad Spending Doubled in ’15; Will Double Again in ‘16    
Nearly 70 Million U.S. Internet Users Will Block Ads This Year    
AT&T Mobility May Make TV Spots From Online Video Show Clips    
Privacy Expert Urges FCC to Curb Broadband Providers    

Response Expo 2015


DRMA Spotlight
DRMA Spotlight: A More Expansive Offering    

We last turned the DRMA Spotlight on the Woodland Hills, Calif.-based InterMedia Group of Companies® in November 2013. Since then, Bob Yallen, president and CEO of the 42-year old business — he’s in his 31st year with the company founded by his father Sydney — says Inter­Media has become stronger through expanded technology and growth that...More>>

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