| Suit Alleges Facebook Violates Ad Law Protecting Minors
31 Aug, 2010
News By :Jackie Jones Facebook’s ability to transform users into product endorsers through its “like” button violates a California law that prohibits the use of minors’ names or photos in advertisements without parental permission, according to a potential class-action lawsuit filed in a Los Angeles Superior...More>> |
| YouTube Launches Brand Protection
31 Aug, 2010
News By :Jackie Jones YouTube launched a new feature as part of its site’s Video Targeting Tool that will give advertisers more control over their brand.More>> |
| New Patterns of Media Consumption Emerging, Study Suggests
31 Aug, 2010
News By :Jackie Jones As consumers become more aware of new technologies, new patterns of media consumption are emerging that could significantly affect television marketing, according to an Ericsson ConsumerLab study.More>> |
| Shoe Marketer Steps Up Mobile Efforts
31 Aug, 2010
News By :Jackie Jones Steve Madden is increasing its mobile marketing efforts in an effort to strengthen the link between in-store and online shopping, launching a mobile-optimized Web site, pushing mobile-specific reward programs and incorporating text messaging promotions into its latest advertising.More>> |
| Consumer Contest Revitalizes Revlon's Mitchum
31 Aug, 2010
News By :Jackie Jones When faced with the challenge of revitalizing a 40-year-old brand that had been suffering from flat sales and diminished retail shelf space, Revlon’s Mitchum turned to who mattered most for a solution: the consumers themselves.More>> |