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Web Exclusives
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Web Exclusive: Getting in — And Staying in   
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Response Advisors Forum: Let’s Get Digital   
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Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers   
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WEB EXCLUSIVE: Climate Controlled Storage – A Cool Trend   
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EXCLUSIVE: As Seen On TV Announces Strategic Inventor Partnerships   

Cover Story
Article
Puck’s Housewares Masterpiece   

“It’s always exciting to bring something new to market, especially at something like the Housewares Show,” says renowned chef Wolfgang Puck of his new eponymous Pressure Oven, which made its debut in a direct response television and Web campaign in January. “Nobody has ever seen it — and when you tell people you can cook a turkey in less than an hour, where normally its 15-20 minutes a...More>>


Breaking News
Judge: KSL Accountant Must Testify    
Streaming, Video Getting Popular; ‘Live’ TV Viewing Still Tops    
Nielsen Closing in on Mobile Ad Measurement Service    
M&A Surge in Media/Marketing Space    
Franken: Netflix Should Weigh in on Risks of Comcast-Time Warner Deal    



DRMA Spotlight
DRMA Spotlight: Finding the Right Mojo    

At first it was humbling. Direct response is unlike any industry I had seen before,” says Gregory Silvano, CEO of Middleton, Mass.-based Mojo Research & Development. “Changes come fast and furious — 24/7. Campaigns launch and die in the blink of an eye. Shopping carts work differently than typical E-commerce sites. The web-like relationships...More>>


News Corner
News Corner April 23, 2014    
News Corner April 16, 2014    
News Corner April 9, 2014    
News Corner April 2, 2014    
News Corner March 26, 2014    
News Corner March 19, 2014    





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