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Web Exclusives
2016 Response Magazine Editorial Calendar   
Response’s 20th Annual State of the Industry Report   
Web Exclusive: The Fact That We Can Doesn’t Mean We Should   
Data Drivers: Customer Lifetime Value: A Roadmap to Reality   
Response Advisors Forum: Entering the ‘Omnichannel’ Era   

Cover Story
Cover Story: Crowning the New ‘Kings’   

“On behalf of DraftKings, we are honored to win the DRMA Marketer of the Year Award,” says Anthony Pitts, vice president of marketing for the Boston-based marketer of daily fantasy sports (DFS) competitions. “It has been a really wonderful ride this year, with our significant growth and partnerships with many of the major sports leagues and teams. We couldn’t have achieved this success...More>>

Breaking News
Fantasy Sports Challenges Could Hurt Networks    
Comcast’s New Streaming Service Riles Neutrality Advocates    
OTT Services to Reach 306 Million by 2020    
Vizio and Vendors Face Lawsuit Over Tracking Viewers    
AT&T Looks to End Throttling Case in Appeals Court    

DRMA Spotlight
DRMA Spotlight: 30 Years in, Cannella Response Television Keeps Looking Ahead    

It’s been one year since we turned the DRMA Spotlight on Burlington, Wis., and Los Angeles-based Cannella Response Television. During that time, the media agency began celebrating its 30th anniversary and Tony Besasie, president, has overseen continued success through a rapidly changing media environment. Recently, Response caught up with...More>>

News Corner
News Corner November 25, 2015    
News Corner November 18, 2015    
News Corner November 11, 2015    
News Corner November 4, 2015    
News Corner October 28, 2015    
News Corner October 21, 2015    

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