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Response Advisors Forum: Parsing the Projections   
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Response Magazine’s 21st Annual State of the Industry Report   
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Response Advisors Forum: What’s the Attribution Solution?   
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Web Exclusive: Healthy Changes   

Cover Story
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Cover Story: Not Your Average Home Expansion   

“Nobody wakes up, out of the blue, and decides to call us for home improvement,” says Marshal Downey, director of direct marketing for Chico, Calif.-based online home improvement retailer Build.com. “Everybody is exposed to marketing in some way. Our role is to keep visitors coming to the site and to keep our sales center’s phone ringing. It’s about getting people in contact with our...More>>


Breaking News
Viacom to Put ‘Full Power’ Behind ‘Flagship’ Networks    
Ad Review Board: Comcast Broadband Ads Are ‘Problematic’    
Twitter’s Revenue, Audience, and Stock Sagging    
AT&T and Its Workers Still Negotiating    
Media Rating Council Accredits Nielsen’s Digital TV Measurement    


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DRMA Spotlight
DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising    

Rebranded in late 2014, Z Living is a TV network that brings viewers the best in health entertainment both on air and online (zliving.com). In September 2015, Rafe Oller joined the Los Angeles-based network as general manager. Recently, Response caught up with Oller for this DRMA Spotlight. More>>


News Corner
News Corner February 15, 2017    
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