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Response Advisors Forum: An Old Foe Becomes a Best Friend   
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Web Exclusive: Getting in — And Staying in   
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Response Advisors Forum: Let’s Get Digital   
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Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers   
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WEB EXCLUSIVE: Climate Controlled Storage – A Cool Trend   

Cover Story
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Finding the 'Magic'   

“As someone who has been in the business for more than 40 years and been in almost every department store in America, the opportunity to get our brand into mass merchandisers by taking advantage of these avenues available to us through television and the Internet is very exciting,” says Jerome Alexander, beauty industry legend and marketer of the successful Magic Minerals makeup product....More>>


Breaking News
AOL Betting It Can Attract DR Brands    
Orgs Tangle Over Marketplace Fairness Act    
Facebook Tests ‘Buy Button’ for Instant Purchases    
Copyright Office Refuses to Process Aereo’s License Application    
FTC Offers Easier Compliance for Child Privacy Regs    



DRMA Spotlight
DRMA Spotlight: Growing Smiles on Customers’ Faces    

“In the beginning it was just me in my apartment on my couch with a laptop and $400 cash,” says Jason Levesque, CEO and founder of Argo Marketing Group. “I could only get cell reception near the front door of my house. This was AT&T and Maine — it was horrible. And I went through that $400 pretty darn quick.”More>>


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