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Response Advisors Forum: Keeping Consumers Safe, Secure, and Satisfied   
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Response Advisors Forum: Parsing the Projections   
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Response Magazine’s 21st Annual State of the Industry Report   
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Response Advisors Forum: What’s the Attribution Solution?   

Cover Story
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Cover Story: Building a Marketing Monster   

“Even when we are serving a brand message, I always think about it from a performance aspect,” says Brian Costello, vice president of performance marketing and media for Weston, Mass.-based Monster Worldwide, a global leader in digital job seeking and recruiting. “Even if the ROI metric for a given campaign is brand awareness, we have to define what that means. If you don’t approach a...More>>


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DRMA Spotlight
DRMA Spotlight: Thriving With Change    

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) — parent company of automated advertising platform AdMore, short-form direct-response provider REVShare, and Lead Generation Technologies (LGT) — the Burlington, Wis.-based business (with offices in Los Angeles, New York, and Temecula, Calif.) has been...More>>


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