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Web Exclusive: The Fact That We Can Doesn’t Mean We Should   
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Data Drivers: Customer Lifetime Value: A Roadmap to Reality   
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Response Advisors Forum: Entering the ‘Omnichannel’ Era   
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Response Magazine’s 19th Annual State of the Industry Report   
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Response Advisors Forum: An Old Foe Becomes a Best Friend   

Cover Story
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A Vivid Plan for Growth   

“We are after an evolution of brand and direct response,” says Mark Holland, Chicago-based CEO, North America, of Lifes2good, marketer of leading hair-growth supplement Viviscal. “We came from a branding perspective and have overlaid it with DR methodology. But, if you look at it all as a data-driven approach, we’ve always based our campaigns around return on investment (ROI). So, really,...More>>


Breaking News
Upfront News: Some Expect 10% Drop in Sales Volume    
FCC Chair: Broadband Privacy Rules Coming Soon    
Explosion of Online Political Ads Coming in 2016    
Multicultural TV Users Favor OTT Viewing    
Mobile Ad Spending to Rise 50 Percent in 2015; Measurement Lagging    



DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients    

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Los Angeles-based Swipe Payment Solutions. In that time, Curtis Kleinman has risen to the title of chief operating officer and the company has made major inroads in both staffing and technology to service its burgeoning client base. Recently,...More>>


News Corner
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News Corner May 27, 2015    





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