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Web Exclusives
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Response Magazine’s 19th Annual State of the Industry Report   
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Response Advisors Forum: An Old Foe Becomes a Best Friend   
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Web Exclusive: Getting in — And Staying in   
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Response Advisors Forum: Let’s Get Digital   
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Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers   

Cover Story
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Educating at Brandman University   

“Not only do we find new ways of effectively increasing the performance of marketing campaigns, we also practice them,” says Ramendra (Ram) Singh, vice chancellor of marketing and chief marketing officer of Irvine, Calif.-based Brandman University, a private, non-profit institution that provides educational opportunities for working adults. “Not only have we used data-driven approaches to...More>>


Breaking News
President Asks FCC to End Muni-Broadband Restrictions    
Lawmakers Meet on Network Neutrality Jan. 21    
NBCU to Launch ‘Audience Targeting’ for TV    
Studies: Video Ads Get Shared Regularly    
Obituary: Lowell “Bud” Paxson, 1935-2015    



DRMA Spotlight
DRMA Spotlight: Technology and Teamwork    

In January 2013, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Temecula, Calif.-based OpenJar Concepts (OJC). Adam Warren, president, and Reno Renaldo, executive vice president, shared insights on the now-five-year-old company’s background, services and vision. Recently, Response caught up with Warren and Renaldo again for...More>>


News Corner
News Corner January 21, 2015    
News Corner January 14, 2015    
News Corner January 7, 2015    
News Corner December 17, 2014    
News Corner December 10, 2014    
News Corner December 3, 2014    





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