Response Magazine's leaders regularly appear on radio and television as experts on the direct response marketing world. Here, you'll find audio of recent radio interviews with Response experts from around the United States. Check back regularly for up-to-date content!More>>

Tony Little’s affinity for home shopping networks hasn’t changed much since he became the first on-air celebrity on any shopping channel back in 1986. He’s weathered a few economic cycles since then, and sees the current downturn as yet another “bump in the road” that can be tackled with...More>>

Article By: Thomas Haire

Direct response marketing is very important to us, when we think about the traditional marketing funnel,” says Sue McManus, vice president of direct and customer solutions marketing for Columbus, Ohio-based Nationwide, one of the United States’ largest diversified insurance and financial...More>>

News By: Jackie Jones

Home shopping network QVC, with the help of interactive TV company Ensequence, will roll out a T-commerce application in Comcast homes by early next year, enabling viewers to order products with just a few clicks of the remote.More>>

News By: Jackie Jones

Marketers and agencies trying to decode why consumers buy what they do are turning to behavioral economics for insight into consumers’ purchasing decisions.More>>

News By: Jackie Jones

Twenty entrepreneurs in the technology, media and communications industry presented Tuesday at the PepsiCo10 Summit, a gathering of PepsiCo brand and marketing teams, agency partners and venture capitalists.More>>

News By: Jackie Jones

Twitter remains an important tool for listening to and learning more about consumers, but marketers still haven’t managed to effectively utilize the social-networking site enough to have meaningful interaction with customers, a study suggests.More>>

News By: Jackie Jones

The Direct Marketing Association (DMA) named Lawrence M. Kimmel as the new chief executive officer of the global trade organization of businesses and nonprofit multichannel marketers.More>>