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Cover Story
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Cover Story: All Systems Go!   

“Everyone is a performance-based marketer, even if they don’t know it,” says Keira Krausz, executive vice president and chief marketing officer of Nutrisystem Inc., a Fort Washington, Pa.-based leader in the weight-loss industry. “I don’t believe that people who think they’re doing branding think they can spend anything they want without questions. They’re measuring everything, even...More>>


Breaking News
Unilever’s Dollar Shave Club Purchase Could Spawn More Deals    
Ad Industry Abuzz About Yahoo-Verizon Deal    
Programmatic TV Spending to Rise in 2017; AOL Invests $500M    
Time Warner, Viacom, A&E Slash Commercial Time    
New DRMA Committees Welcome 40 Industry Leaders    


Response Expo 2015

 

DRMA Spotlight
DRMA Spotlight: A More Expansive Offering    

We last turned the DRMA Spotlight on the Woodland Hills, Calif.-based InterMedia Group of Companies® in November 2013. Since then, Bob Yallen, president and CEO of the 42-year old business — he’s in his 31st year with the company founded by his father Sydney — says Inter­Media has become stronger through expanded technology and growth that...More>>


News Corner
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