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Web Exclusives
Web Exclusive Column: TV Trends — Threats and Opportunities Abound   
Response Advisors Forum: Keeping Consumers Safe, Secure, and Satisfied   
Response Advisors Forum: Parsing the Projections   
Web Exclusive: DR Radio Rocks the Reach   
Response Magazine’s 21st Annual State of the Industry Report   

Cover Story
Cover Story: Digital Determination   

“Digital marketers can become so concerned with that last click, they forget that brand building is part of the process, ” says Charlie Cole, chief digital officer for luxury luggage brand Tumi and global chief e-commerce officer of Tumi’s parent company, Samsonite. “We may not want to buy a billboard on the street or an ad in Vogue, but there’s attributable success there. We want to be...More>>

Breaking News
Netflix, Microsoft Slam Net Neutrality Investment Argument; Trump Still Fighting    
Discovery, Scripps Considering Merger    
Nielsen to Add VOD Ratings in Media Planning Tool    
Ad Market Sees Uptick, Digital Rises 11 Percent    
Katzenberg’s WndrCo Looks To Create “New TV”    

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DRMA Spotlight
DRMA Spotlight: Thriving With Change    

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) — parent company of automated advertising platform AdMore, short-form direct-response provider REVShare, and Lead Generation Technologies (LGT) — the Burlington, Wis.-based business (with offices in Los Angeles, New York, and Temecula, Calif.) has been...More>>

News Corner
News Corner July 26, 2017    
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News Corner July 12, 2017    
News Corner June 28, 2017    
News Corner June 21, 2017    
News Corner June 14, 2017    

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