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	News Response, OrderMotion Team Up to Create MediaMotion MediaMotion is a joint media research project by Response Magazine and OrderMotion Inc. Its goal is to provide the direct response marketing industry with an easy-to-use research tool to explore DRTV media spending from 2006 through 2010 for both long- and short-form media. More>>
	Article Response on the Radio Response Magazine's leaders regularly appear on radio and television as experts on the direct response marketing world. Here, you'll find audio of recent radio interviews with Response experts from around the United States. Check back regularly for up-to-date content!More>>

Marketer of the Year Voting Complete; Winner Announced Sept. 22 in Las Vegas

Voting is closed and the final ballots are in for the Second Annual Direct Response Marketing Alliance (DRMA) Marketer of the Year Award competition. The winner will be announced at a special event Sept. 22 amid the glitz and glamour of Las Vegas’ hottest new nightclub — HAZE at City Center!

The DRMA Marketer of the Year Award honors the outstanding achievement of a marketer in the direct response industry. The award provides an opportunity for marketers to gain recognition among their peers, the DR industry at large and the press community — as well as receive prominent exposure through Response Magazine and the DRMA. The announcement of the winner will take place during a special event — sponsored by Convergys, Dial 800, KSL Media, REVShare, Cambridge Commerce and Imagine Fulfillment Services — at HAZE from 9 p.m.-midnight on Wednesday, September 22. To attend this event, you must RSVP here.

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Customers Come First at Barclaycard US 16 Aug, 2010

Article By: Thomas Haire

While most organizations advertise simplicity, we are focused on making it simpler for prospective and current customers to respond and engage with us on their terms,” says Michelle Bottomley, chief marketing officer for Wilmington, Del.-based Barclaycard US. “This says to me that direct...More>>

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Suit Alleges Facebook Violates Ad Law Protecting Minors 31 Aug, 2010

News By :Jackie Jones

Facebook’s ability to transform users into product endorsers through its “like” button violates a California law that prohibits the use of minors’ names or photos in advertisements without parental permission, according to a potential class-action lawsuit filed in a Los Angeles Superior...More>>

YouTube Launches Brand Protection 31 Aug, 2010

News By :Jackie Jones

YouTube launched a new feature as part of its site’s Video Targeting Tool that will give advertisers more control over their brand.More>>

New Patterns of Media Consumption Emerging, Study Suggests 31 Aug, 2010

News By :Jackie Jones

As consumers become more aware of new technologies, new patterns of media consumption are emerging that could significantly affect television marketing, according to an Ericsson ConsumerLab study.More>>

Shoe Marketer Steps Up Mobile Efforts 31 Aug, 2010

News By :Jackie Jones

Steve Madden is increasing its mobile marketing efforts in an effort to strengthen the link between in-store and online shopping, launching a mobile-optimized Web site, pushing mobile-specific reward programs and incorporating text messaging promotions into its latest advertising.More>>

Consumer Contest Revitalizes Revlon's Mitchum 31 Aug, 2010

News By :Jackie Jones

When faced with the challenge of revitalizing a 40-year-old brand that had been suffering from flat sales and diminished retail shelf space, Revlon’s Mitchum turned to who mattered most for a solution: the consumers themselves.More>>

From Response This Week

Omni Direct is selected as the direct response marketing agency of choice to help develop, launch and test Franklin Electronic Publishers’ “Interact with English” product in the U.S. Hispanic market.

OmniResponse, the wholly owned consumer products enterprise of OmniReliant Holdings Inc., signs an exclusive agreement with the makers of the Ruby Crystal Natural Nail Care System and Ruby Dazzle, granting it exclusive rights to the brand for global distribution and immediately adding a new revenue stream without requiring any upfront investment. In addition, it announces an increase in sales of its ColdFire brand since being featured on the season premiere of “Pitchmen” on The Discovery Channel.