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Web Exclusive: The Fact That We Can Doesn’t Mean We Should   
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Data Drivers: Customer Lifetime Value: A Roadmap to Reality   
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Response Advisors Forum: Entering the ‘Omnichannel’ Era   
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Response Magazine’s 19th Annual State of the Industry Report   
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Response Advisors Forum: An Old Foe Becomes a Best Friend   

Cover Story
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Racing to Success   

“For companies like ours, direct response is a blessing,” says Anthony Volpe, Northern California-based chief marketing officer of Social Discovery Ventures (SDV), a European e-commerce company that operates in the international dating, gaming and social travel spaces. “Especially as an online brand, we want to have data at our fingertips and access to see immediate response numbers online....More>>


Breaking News
DRMA Announces Nominees for 2015 Marketer of the Year Award    
A 5.7-Percent Increase Predicted for Holiday Retail Sales    
CMOs, Studies See Social Media Getting Lots of Likes    
GroupM Downgrades 2015 Ad Spend Forecast    
Connected TV Homes Continue to Make Gains    



DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients    

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Los Angeles-based Swipe Payment Solutions. In that time, Curtis Kleinman has risen to the title of chief operating officer and the company has made major inroads in both staffing and technology to service its burgeoning client base. Recently,...More>>


News Corner
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News Corner July 29, 2015    





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