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Response Advisors Forum: What’s the Attribution Solution?   
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Response Advisors Forum: A Long Run … and a Short Sprint   
Web Exclusive: Infographic — Political Campaign Spending Activities in the Digital Age   
Web Exclusive: Radio Rising    

Cover Story
Cover Story: All Systems Go!   

“Everyone is a performance-based marketer, even if they don’t know it,” says Keira Krausz, executive vice president and chief marketing officer of Nutrisystem Inc., a Fort Washington, Pa.-based leader in the weight-loss industry. “I don’t believe that people who think they’re doing branding think they can spend anything they want without questions. They’re measuring everything, even...More>>

Breaking News
ANA Transparency Guidelines: ‘Disclose All Potential Conflicts of Interest’    
TV Beats Smartphones, PCs in All Age Groups    
FTC: Herbalife Deceived Consumers, Fined $200M    
‘Buy’ Buttons on Social Media Failing the Push Test    
Amazon Experimenting with Personalized Video Ads    

Response Expo 2015


DRMA Spotlight
DRMA Spotlight: A More Expansive Offering    

We last turned the DRMA Spotlight on the Woodland Hills, Calif.-based InterMedia Group of Companies® in November 2013. Since then, Bob Yallen, president and CEO of the 42-year old business — he’s in his 31st year with the company founded by his father Sydney — says Inter­Media has become stronger through expanded technology and growth that...More>>

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