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Web Exclusive Column: Despite Audience Slippage, TV Still Offers Scale   
Web Exclusive Column: TV Trends — Threats and Opportunities Abound   
Response Advisors Forum: Keeping Consumers Safe, Secure, and Satisfied   
Response Advisors Forum: Parsing the Projections   
Web Exclusive: DR Radio Rocks the Reach   

Cover Story
Cover Story: Digital Determination   

“Digital marketers can become so concerned with that last click, they forget that brand building is part of the process, ” says Charlie Cole, chief digital officer for luxury luggage brand Tumi and global chief e-commerce officer of Tumi’s parent company, Samsonite. “We may not want to buy a billboard on the street or an ad in Vogue, but there’s attributable success there. We want to be...More>>

Breaking News
Google and Amazon Spend Big on TV Ads, Investment Projected to Grow    
Apple to Spend $1 Billion on Original TV Content    
Columnist: Streaming Services Becoming ‘as Rotten as Cable’    
Analyst: Walmart Bulking Up Its Own Online Ads Business    
GroupM Unveils Global Viewability Standards; Ads Must Be 100% in View    

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DRMA Spotlight
DRMA Spotlight: Thriving With Change    

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) — parent company of automated advertising platform AdMore, short-form direct-response provider REVShare, and Lead Generation Technologies (LGT) — the Burlington, Wis.-based business (with offices in Los Angeles, New York, and Temecula, Calif.) has been...More>>

News Corner
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News Corner July 19, 2017    

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