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Response Magazine’s 21st Annual State of the Industry Report   
Response Advisors Forum: What’s the Attribution Solution?   
Web Exclusive: Healthy Changes   
Response Advisors Forum: A Long Run … and a Short Sprint   
Web Exclusive: Infographic — Political Campaign Spending Activities in the Digital Age   

Cover Story
Cover Story: Balancing More Than Sheets   

When asked what his company’s success at building brand and driving sales via performance-based marketing methodologies means in the wider scope of things, Scott Tannen — co-founder with his wife Missy of Summit, N.J.-based Boll & Branch, the online retailer of bedding and home textile products — could not be more direct with his response.More>>

Breaking News
Mobile, Search Add Sizzle to Holiday Weekend Shopping    
AT&T Fires the Latest Shot in Skinny Bundle War: DirecTV Now    
Study: OTT, MVPD Can Survive Together; SVOD Grows in 2016    
Future of FCC, Net Neutrality Uncertain in Trump Administration    
Studies: Local TV Ads Will Slide in 2017    

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DRMA Spotlight
DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising    

Rebranded in late 2014, Z Living is a TV network that brings viewers the best in health entertainment both on air and online ( In September 2015, Rafe Oller joined the Los Angeles-based network as general manager. Recently, Response caught up with Oller for this DRMA Spotlight. More>>

News Corner
News Corner November 30, 2016    
News Corner November 23, 2016    
News Corner November 16, 2016    
News Corner November 9, 2016    
News Corner November 2, 2016    
News Corner October 26, 2016    

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